Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today's advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y'all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns. 

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers' heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb's algorithm gives priority to the responses other than the number of likes.

That's why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers 

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y'all are going to use them. 

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y'all a lot. 

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost. 

The Ultimate Guide to Creating Facebook Messenger Ads

There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads.

Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.

In this article, we will have an in-depth discussion on:

1. What are Facebook Messenger ads?
2. Why are FB Messenger ads known to be awesome?
3. What are the different types of FB Messenger ads?
4. How can you make your own Messenger ads?

So, without any further discussion, let us get into the article!

What are Facebook Messenger ads?

Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors.

On the other hand, Messenger ads originate a higher level of engagement.

Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail.

Why are FB Messenger ads known to be awesome?

Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.

1. Fb Messenger ads help you grab all the anticipated data.
2. They have almost incredible engagement rates.
3. Messenger ads allow you to communicate with the prospect later whenever you want, without paying.

What are the different types of FB Messenger ads?

Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication.

Basically, there are three forms of Facebook advertising, which we are going to discuss below:

Messenger ads

Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox.

Sponsored messages

With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.

Click to messenger ads!

These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of "Send Message" will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand.

How can you make your own Messenger ads?

Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.!

Log into your Facebook account.

First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.

Choose your marketing objective.

In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab.

There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue.

Ad set name

Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type.

Then 'click to messenger' option will get selected by default.

You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the 'sponsored message' if you wish to move your ad into the customer's messenger feed..

Define your audience

It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision.

Budget and schedule

Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.

Create and thus launch your ad

Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.

Conclusion

That's all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!

How To Boost A Post On Facebook- Things You Need To Know!

We take a lot of time in creating top-notch content to post on Facebook! Some of our posts reach the exact number of audience we want, while some posts fail to grab that much attention from people. 

Therefore, here a common question arises in everyone's mind is 'How to boost a post on Facebook? 

Well, if you have thought of promoting your business or brand, then Facebook is an all-in-one excellent platform that will help you create a page, where you will be able to take your promotion to another level. Remember, when you post anything on your created page, Facebook provides you an option to boost your post. 

Although it will be considered as a paid advertisement, it will help you make your post reach more and more people. And as boosting a particular post on Facebook is not any free option, you will have to know the secret about how to boost a post on Facebook, to get the highest ROI. 

Remember, while boosting your post, your motto is to attract the targeted traffic to your business page, along with the audience who are interested in knowing more about your business. Thus, you will have to gather all the required information on your page itself to help people engage with your brand effectively.

Anyways, here in this article about how you can boost a post on Facebook and the perks of it. So, without wasting any time, let us get into the discussion!

Perks Of Boosting Your Post On Facebook

• Makeup for decreasing organic reach

Unfortunately, the organic reach of the different posts on Facebook has been falling day by day. In short, the amount of audiences your posts can reach out is decreasing. So, here all you can do is to go for the 'boost post' option to get the most out of your promotion. 

• Reach your targeted audience with minimal efforts!

By boosting your post on Facebook, you will be able to attain a broad audience! Not only this, but you will also be able to grab the eyeballs of the people who have yet not subscribed to your Facebook page. 

Thus, you will be able to set benchmarks for the different people who are going to interact with your post. 

• Super easier to use

After you have clicked on the "Boost Post" option, your post will go live immediately. And once Facebook reviews your post and gives it a thumbs up, it will begin reaching out more and more people. 

You can boost posts related to - images, videos, short messages, links to websites, etc. 

• Control

You will get the chance to handle all your posts once they become live. Like, if you want to boost another post, then you can directly stop the on-going boosting process of the previous post. 

• Accessibility to analytics

You will get a detailed summary of the progress of your boosted posts! All thanks to Facebook Insights. Just move to the Insights tab and click Submissions. From there, you will see the graph of all of your posts in terms of clicks, reach, comments, reactions, and shares — including boosted posts. Also, you will get to know about the Facebook lookalike audience to help you target the potential ones. 

How To Boost Your Post On Facebook?

Okay, now let us dive into the steps that you might have to consider while boosting your post on Facebook. 

• Select a post you want to boost

Click on the "Boost Post" button that you will find in the below-right corner of the post box if you are drafting a post that you want to boost. You can even have a check on your Insights tab to get a list of your posts. 

• Target your audience

Once you have done with clicking on the Boost Post option, you will move to another section where you will get the targeting option. By default, you will be able to combine only those people who have liked your page, or the ones who are following you. 

Moreover, it could be better if you target your audience based on gender, age, location, and interests. 

• Set your budget

Done with targeting your audience? 

Now, get started with setting up a particular budget for your promotion! Well, as you have set your audience, you will have a check on how far a particular post can reach under the budget you have decided. Remember, it's going to cost you $1 per day, and the budget will vary according to the duration of the days. 

• Select your boost duration

Further, all you need to do is to determine when you want to run your post! According to Facebook, you will be able to select 1, 7, or 14 days. Else, you can even select a particular date till which you want to run the campaign. 

• Select the payment option

Well, Facebook takes all types of payments! All you have to do is to fill up the required details, and you are all set to go. 

• Boost

You 're ready to step up now! Facebook takes time to review the post you have boosted, so it can take you a while to see your published post. But by looking at your Facebook Ads Manager's Delivery column, you can even check the stats of your boosted posts any time you want.

Conclusion

Ready to set the stage on fire? Well, I don't know about the stage, but yes, by following the above steps and understanding the perks of boosting a post on Facebook, you are really going to rock on the social media world. Hopefully, this article can even clear all your doubts on how to boost a post on Facebook! 

How To Boost Your Sales With Facebook Slideshow Ads?

Although video content grabs better engagement, marketers often look for cheaper yet effective ways to showcase their brand among the potential audience. Creation of an eye-catchy video requires a good chunk of time, planning, high-end instruments, professional videographers, and so on. But, a small business can’t afford to arrange all these means.

In case you also undergo the same scenario, don’t worry. You can still create alluring & quality visuals even with a shoe-string budget. How? Let’s get started with Facebook slideshow ads, which is a perfect blend of animation and visuals. 

What does Facebook Slideshow ads mean?

In a nutshell, slideshow ads combine a queue of still images and a slow-motion effect. These forms of ads also contain an appropriate sound and text to illustrate a thorough story of any company or brand. According to Facebook, the best part about slideshow ads is that advertisers can give an impact as effective as video within the video-sized expenditure.   

If you still have this question in mind, - Do Facebook slideshow ads work? Then, the answer is- YES.

How to create slideshow ads- a quick glimpse.

Since we have now discussed the meaning and benefits of slideshow ads, it’s time to get underway. Have a look at these tips:-

1. First, go to Facebook ad manager.
2. Now, select a campaign level that will assist your slideshow ads.
3. From here, scroll down and head over the media option, and then ‘create video’ ads, then ‘create slideshow’ option to proceed.

As soon as you complete all three steps, a window appears immediately. From here, you can choose suitable templates for designing slideshow ads. 

Look at these four tips to get leads through your Facebook slideshow ads and boost sales.

Establish a plan before commencing upon.

Not only in the context of advertising & marketing, but we need a strategic plan for achieving success in every field. Take out time to arrange a small meeting with your team members and discuss various aspects of your business, including goals and ideas. Make sure to put yourself in place of customers/viewers, but not owners. In this way, can your business easily figure out what your audience wishes to see? How can your ads become appealing? 

Choose bright and contrasting images.

Selection of images in your slideshow ads has a great significance. When you choose bright and colorful images so that it goes best with the plain background. Either pick your own product pictures or derive from popular ads of your niche. A number of websites also provide images at cheap prices that you can use after making a few changes in it (to make it tinted).

Use Text Carefully

Slideshow ads are all about displaying products through visuals. In other words, texts don't necessarily play a vital role. Apart from captions, product name, and price, it’s not of course a valid point to overload your ads with too much textual portion. Some successful ads reveal that every image in the ads must specify a strong message for the viewers.

Add Varieties

Use a variety of images rather than using similar kinds of images in each slide. If you are a creative kind of person and have got proficiency in digital marketing, then it’s not a big deal to design outstanding slideshow ads.

Conclusion

Whether your business runs out of money or time is insufficient, Facebook slideshow ads come up as a cost-effective, video-like content to give maximum exposure to your brand on Facebook. Also, there are multiple Facebook advertising & management platforms available out there that display your competitors’ ads for complete transparency.

  

04 Ways To Land Out From The Corundum Of How To Target Business Owners On Facebook.

   

A myth is coming from years that if you want to get customers or leads for b2b business, then you have to opt for LinkedIn.

Now the time has come to break this delusion.

With the passing years, Facebook has done a list of empathetic jobs for b2b marketers, in order to make their platform as beneficial as Linkedin to them. 

Now the situation has come where the top brands whom you are watching in the peak of Industries have shifted their first preference from LinkedIn to Facebook. 

If you are struggling to use Facebook as one of the b2b marketers then this article is totally for you. 

So hold the concentration and start reading with a pleasant heart. 

Is Facebook actually a good option for B2b marketing?

First, ask yourself a question-Are the business persons who are your targeted audience, make use of Facebook?

Do they have their active Facebook account for their business?

Well, when we did our research for almost all niches, we ended up with a surprising result! 

There are 10 times more business profiles on Facebook than on Linkedin. 

Result: Facebook is the real wingmate for businesses who are struggling with their low-grade leads.

Wait!!

Don't stop reading here, the struggle has not yet ended, but actually started!!

Far fascinating but still tricky is to use Facebook, especially for setting a viable b2b marketing.

Not to panic, this article is all about solving your problem related to Facebook business targeting. 

04 Conquering Ways To Find Business People Using Facebook Ads.

You know the right strategy in your business works as toppings on the pizza. If it is absent or nasty, it can ruin the entire taste of your pizza. 

Here are some of the well-proven ways that can help you to come out of this situation easily.

• Target the admins of business pages. 

If you are one of those who are ignoring the admins of business pages, then stop doing this. Approaching the admins of business pages from the Facebook ads business manager is one of the most effective and quickest ways to find the business that is likely to be interested in yours. 

• Aim at entrepreneurs of your niche.

By aiming at entrepreneurs of your niche, you can simply target the newbies who have just come out from their seed. You know this group of the audience is more likely to get converted into your final audience. This is because they are also in search of people like you. The perfect way to find that interested audience is to search them by typing in the keyword in the Facebook targeting search box.

• Aim at targeting a particular type of business. 

Well, if you are thinking about targeting all the businesses randomly, then it will not help you to yield the result that potently. In order to reach a great outcome, you have to select and target the business of a particular niche that belongs to yours. Facebook is helping its users to filter their targeted audience, by using filter options based on demographics, business categories, etc.

• Build your Facebook lookalike audience.

A Facebook lookalike audience is one of the most effective and powerful ways to reach the laser-focused audience of your niche. It is because these audiences are the replica of your already existing clients. Hence the probability of them getting converted into your real customers would always be high.

Let’s wrap the words: 

With its growing years, Facebook has optimized its features a lot. It worked very greatly to give the best services to its users, especially businessmen and marketers. In such a scenario, if somehow you manage to know the best formula for how to target business owners on Facebook, then no one can stop you in hosting the flag of your success in your industry.

05 Facebook Ad Hacks That Will Increase Your ROI Dramatically

For those who are new to Facebook ads, establishing the very first campaign ultimately becomes a challenging task. There are tons of decisions a beginner needs to make, including the selection of the best ad format, determination of targeted audience, ads placement, and so on. All these decisions are indeed crucial since they eventually contribute to the success of our Facebook ad campaign to increase your ROI.

Well, I’ve obtained some effective ways to flourish your existing campaigns, boost ROI, as well as, raise the profit margin of your business. In simple words, you are going to be familiar with 05 Facebook ad hacks to implement later.

Interested? So, let’s get started!

Find Out Right Audience To Target

Blindly Targeting is worth being compared with a draw-based lottery, where participants pick a number and wish to match it with the number drawn. But, you can’t win all the time unless you’ve got a stroke of sheer luck, got it?

Instead, spend a handful of time researching your potential audience. Here, you have to examine an age-group that might be interested in buying your products. Once done with the investigation, Know their interest, behavior, and income to make a big hit. Moreover, proficient marketers should acquire a deep understanding of its targeted audience: their previous purchasing history, likes, dislikes, and lots more.

Hang Up Instagram Ads While Using Facebook Ads

Native Ads

Based on my individual experience, I would say Instagram ads are a bit expensive these days in comparison to its substitutes. While undergoing recent research, I’ve found that Facebook ads bestow more to ROI, while Instagram ads slightly miss it. Also, advertising expense on Instagram isn’t much remarkable enough to accelerate the conversion rate to a greater extent. Therefore, you should choose either Facebook or Instagram for advertising.

Set out retargeting strategies for discarded checkouts

Everyone who visits your site doesn’t end up buying, they sometimes simply go through the landing page information, see available offers, scroll down the products, and then exit. All these visitors are eligible for re-targeting. For better influence, try videos to get them converted into potential leads, and then into buyers consequently.

In this way, when they think to step out from your site, your videos will play to let them know the perks of being your customer. Make sure your video is pretty compelling to convince the re-targeted audience to think again regarding purchases and probably become a customer.

Showcase Offers And Discounts

In most cases, people signup for a free trial only when they look forward to getting exciting offers. For higher ad engagement, you should have the art to showcase these offers in a way that looks very eye-catchy and exhilarating. Discount is something that people crave for, so the moment they will see your ads with mind-blowing offers, they would surely go for it.

For instance, create ads that display offers for a limited period, like- “50% discount for the next six months”.

Switch To Messenger Ads

An average Facebook user spends one-third of his time on messenger out of the entire time of using Facebook. For this reason, it’s an ideal place to advertise effectively in less expenditure. It takes a few minutes to create ads for messenger since you can post existing ads (from ad manager) after doing some alteration in the content. 

End Line

For wrapping up, you might already use Facebook ads. If not, then start doing it as early as possible because the platform is getting robust with time. No matter what your niche or which industry you fall in, these 05 Facebook ad hacks intend to ease up your advertising stress and provide better coverage to your ads.

Top Facebook Marketing Strategies That Every Businessman Should Leverage

A planned marketing strategy will help one reach their target audience more efficiently and efficiently. Businessmen's use Facebook in a way that it has some positive outcome for the business. The simplest thing you can do with your Facebook account is by making use of what you know and add more value to it.

Everyone is aware of the power that Facebook holds. You may see that many businesses nowadays are heading towards Facebook. Facebook marketing also has its own set of rules that everyone should follow.

Steps For Making Better Marketing Strategy On Facebook For Growing Online Business: 

• Setting Up Of Goals 

Before starting with anything, you need to be clear about your goals. Once you are clear about what you want to do with your Facebook account (whether gaining brand awareness, leads or increasing web traffic). Setting up goals and implementing it as a part of the Facebook Messenger Marketing Strategy always work.

• Pinpoint Target Audience 

Creating strategies for marketing on Facebook is of no use if you are not able to reach your target audience. You need to be sure about the audience you want to target. After knowing your audience, you can start converting your target audiences into the desired customers using the Facebook Ads Manager.

• Setting Up Budget 

Since you have your goals and target audiences ready. It’s time to plan for the monthly budget. Before starting investment on any specific feature, make sure to check out the initial goals that have been set by you. A Facebook marketing budget would include – 

Boosted posts, pages like ads, conversion, lead generation ads and content   creation. One needs to decide on which features do they need to set up their budget.

Just to make things simple, I 'm adding an instance of how reasonable Facebook Marketing Budget helpful for Small Business Owner:

"John owns a restaurant and is planning to establish brand recognition for his restaurant. To make it possible, he searched and found that posting 5 times a week could make him gain 1,000 followers within 6 months. As a business owner, John doesn't have any knowledge of gaining followers using different processes. Thus, to make it a success. John decided to hire a digital marketing firm. For all the processes, John set up his monthly budget of $900, out of which he kept $500 for all digital marketing processes, $300 for liking page, and ads. And $100 is kept for paying to the boosted posts such that more followers can see his posts."

• Plan Engaging Content

Facebook Messenger Marketing

As you have your goals, target audiences, and a planned budget. It’s time to draft content to post on Facebook Page. It is strongly recommended that one should get their posts planned a month ago. And start maintaining the regular posting schedule for posting up to 5 posts a week or so. This is one of the best ways to manage topics on which you are posting, get their plans ready for upcoming holidays or events, and be consistent while posting. One will also require to add images and videos on their posts, it’s important to keep some tips in mind before posting it –

• One must try to add real images with faces in them.
• Choose bright, and high-resolution images.
• Try to avoid adding cheesy stock photos on your posts.
• There are 15% or fewer people who watch Facebook videos with sound on. Make sure your video is good enough to convey the message even without the sounds.

Apart from this, one can also try –

• Planning for equally engaging ads.
• Keeping a habit of monitoring things/process daily.

Above mentioned are some of the points that every businessman should keep in mind before planning to use Facebook as a marketing platform for the expansion and growth of their business. With a saying that – "One should use a consistent Facebook marketing strategy to attract more customers and grow their business in a better way." You will understand that Facebook has become one of the most profitable and valuable marketing channels that can help any business grow. By this, I would like to end my article here. Hope you guys gained some knowledge reading it.

05 Cunning Ways To Spy On Your Competitor’s Facebook Ads

Have you ever thought of what your competitors know that you don't know?

If you don't know, then let me tell you that, Facebook comes along with some of the hidden yet known tools which can surely make it a great way to get information about your competitor's strategy.

With a small amount of knowledge about what other people in your field know, you can understand how to enhance your marketing strategy and can get started with creating big things. 

Yes, I know it is not that easy as we think! But still, given below are some of the strategies which can help you out to spy your competitors!

• Take the help of Facebook Graph API to know your competitors

Previously, we all were able to watch every single information which had been stored by Facebook. 

And this structure, maintaining all the data is known as Facebook Graph API. Well, if you are a developer, then you must be aware of how powerful a tool it is! Right? 

It could help you to link your site to Facebook. And there are a lot of ways by which you can use this strategy to learn about your competitor's BTS(Behind the scenes) strategy. Just get to know the right way to use it!

• Spy tools are also available

Well, spying your competitor's strategy can be easier if you will know the perfect way to do it. And here, spy tools for Facebook can help you a lot. 

There are a lot of spy tools available in the market, which could surely help you to do so! I can list some of the popular tools which you can use to keep an eye on what your competitors are doing!

1. PowerAdspy
2. Adespresso
3. Adplexity
4. Whatrunswhere
5. Spyfu

• Learn about the messaging approach of your competition

If you haven't already noticed it, then let me tell you, Facebook's messenger app is a game-changer for every business.

This is so because, millions of people prefer using Facebook Messenger for interacting with each other, rather than using the web application. 

And one of the best things about this excellent application is that you can easily get to know about what your competitors have planned, by just visiting their Facebook page. 

Firstly, you can watch their usual response time. This shows how much of their strategy depends on Messenger and can provide you with a benchmark for your engagement.

And lastly, if your competitor is using any bot, then you can directly interact with it from their page! Hiding of the secret is not required here.

It is said to be a simple and easy way to know what your competitors are using to interact with interested customers and visitors, and the best way to plan your strategy.

• Have a brief study on your competitor's ads

Spy Tools For Facebook

Well, one of the best tools for having research on your competitor's ads is the "Info and Ads"! Which you can easily find on every business page. 

This feature was launched in June in the year 2018! And is being used by many businessmen out there. It is a great way to have a look at how other brands are advertising themselves. 

And if you want to use this tool, then all you have to do is to visit one of your competitor's page on Facebook and then click on the Info and Ads option. From there only, you will be able to watch all the live ads of your competitor.

• Know well how to deal with criticism

Social media is a place where you will get to experience a lot of things, and criticism is among them. 

There is either a positive or a negative lesson to be learned on social media. If people give lots of love and support to your business or brand, then there can be chances that some might even hate your business or brand as well. So, it just depends on you, like how well you are going to handle that situation. 

Study what they say, and how your competitor's respond to their reaction from their clients. Look at fields in which you might be able to improve yourself! It is a straightforward but efficient way of measuring how your customer service ranks in comparison with those in the same sector. 

One advantage of Facebook over other platforms, such as Twitter is that you can see how to resolve a complaint by pursuing a single thread instead of searching for scattered emails.

Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool

Conclusion

We are done now!

Hopefully, this article can help you with the 05 excellent strategies to spy your competitors.