There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads.
Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.
In this article, we will have an in-depth discussion on:
- What are Facebook Messenger ads?
- Why are FB Messenger ads known to be awesome?
- What are the different types of FB Messenger ads?
- How can you make your own Messenger ads?
So, without any further discussion, let us get into the article!
What are Facebook Messenger ads?
Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors.
On the other hand, Messenger ads originate a higher level of engagement.
Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail.
Why are FB Messenger ads known to be awesome?
Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.
- Fb Messenger ads help you grab all the anticipated data.
- They have almost incredible engagement rates.
- Messenger ads allow you to communicate with the prospect later whenever you want, without paying.
What are the different types of FB Messenger ads?
Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication.
Basically, there are three forms of Facebook advertising, which we are going to discuss below:
Messenger ads
Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox.
Sponsored messages
With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.
Click to messenger ads!
These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of "Send Message" will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand.
How can you make your own Messenger ads?
Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.!
Log into your Facebook account.
First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.
Choose your marketing objective.
In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab.
There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue.
Ad set name
Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type.
Then 'click to messenger' option will get selected by default.
You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the 'sponsored message' if you wish to move your ad into the customer's messenger feed..
Define your audience
It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision.
Budget and schedule
Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.
Create and thus launch your ad
Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.
Conclusion
That's all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!
