Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update

Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update: Without keeping an eye on your competition's strategy, you can't plan your strategy. And so what this article is all about. Here, we are going to discuss some of the important reasons why should spy on your competition. So, without wasting a minute, let us get into the article!

Top Facebook Marketing Strategies That Every Businessman Should Leverage

A planned marketing strategy will help one reach their target audience more efficiently and efficiently. Businessmen's use Facebook in a way that it has some positive outcome for the business. The simplest thing you can do with your Facebook account is by making use of what you know and add more value to it.

Everyone is aware of the power that Facebook holds. You may see that many businesses nowadays are heading towards Facebook. Facebook marketing also has its own set of rules that everyone should follow.

Steps For Making Better Marketing Strategy On Facebook For Growing Online Business: 

• Setting Up Of Goals 

Before starting with anything, you need to be clear about your goals. Once you are clear about what you want to do with your Facebook account (whether gaining brand awareness, leads or increasing web traffic). Setting up goals and implementing it as a part of the Facebook Messenger Marketing Strategy always work.

• Pinpoint Target Audience 

Creating strategies for marketing on Facebook is of no use if you are not able to reach your target audience. You need to be sure about the audience you want to target. After knowing your audience, you can start converting your target audiences into the desired customers using the Facebook Ads Manager.

• Setting Up Budget 

Since you have your goals and target audiences ready. It’s time to plan for the monthly budget. Before starting investment on any specific feature, make sure to check out the initial goals that have been set by you. A Facebook marketing budget would include – 

Boosted posts, pages like ads, conversion, lead generation ads and content   creation. One needs to decide on which features do they need to set up their budget.

Just to make things simple, I 'm adding an instance of how reasonable Facebook Marketing Budget helpful for Small Business Owner:

"John owns a restaurant and is planning to establish brand recognition for his restaurant. To make it possible, he searched and found that posting 5 times a week could make him gain 1,000 followers within 6 months. As a business owner, John doesn't have any knowledge of gaining followers using different processes. Thus, to make it a success. John decided to hire a digital marketing firm. For all the processes, John set up his monthly budget of $900, out of which he kept $500 for all digital marketing processes, $300 for liking page, and ads. And $100 is kept for paying to the boosted posts such that more followers can see his posts."

• Plan Engaging Content

Facebook Messenger Marketing

As you have your goals, target audiences, and a planned budget. It’s time to draft content to post on Facebook Page. It is strongly recommended that one should get their posts planned a month ago. And start maintaining the regular posting schedule for posting up to 5 posts a week or so. This is one of the best ways to manage topics on which you are posting, get their plans ready for upcoming holidays or events, and be consistent while posting. One will also require to add images and videos on their posts, it’s important to keep some tips in mind before posting it –

• One must try to add real images with faces in them.
• Choose bright, and high-resolution images.
• Try to avoid adding cheesy stock photos on your posts.
• There are 15% or fewer people who watch Facebook videos with sound on. Make sure your video is good enough to convey the message even without the sounds.

Apart from this, one can also try –

• Planning for equally engaging ads.
• Keeping a habit of monitoring things/process daily.

Above mentioned are some of the points that every businessman should keep in mind before planning to use Facebook as a marketing platform for the expansion and growth of their business. With a saying that – "One should use a consistent Facebook marketing strategy to attract more customers and grow their business in a better way." You will understand that Facebook has become one of the most profitable and valuable marketing channels that can help any business grow. By this, I would like to end my article here. Hope you guys gained some knowledge reading it.

How To Improve Your Facebook Relevance Score In Three Easy Steps?

In the world of online marketing, Facebook acts as a key to business success. But the ever-changing Facebook algorithm has made it challenging for marketers to create outstanding ads. Here, what matters the most is a good relevance score. 

An improved relevance score saves your money and grabs a greater audience reach the same time. In short, a high relevance score is directly proportional to a successful Facebook advertising campaign.

Now, the question arises, how can a business boost their relevance store out of their already hectic schedule? To get a suitable answer to this question, read this article and also find out how to improve the relevance score for your Facebook ads.

What Does Facebook Ad Relevance Score Mean?

Facebook Ad Relevance Score is 1 to 10 metric (lowest to highest) that determines the relevance of your Facebook ads to your targeted audience. 

Facebook never discriminates among its Ads, when it comes to allocating relevance scores to them. The platform ensures a systematic approach to calculate how prosperous ads will become.

How Can You See Your Relevance Score?

Facebook Relevance Score

Facebook considers a lot of factors in order to calculate the relevance score for your ads. But, before that, your ads should be displayed 500 times. Once you overstep the number 500, you can conveniently check relevance score in the Facebook ads manager. All you need to do is:-

• Go to Facebook Ad Manager
• Now, click on Campaigns.
• Then, click on ‘Ads’.
• Finally, click ‘Relevance Score, that’s it!

Remember, your relevance score relies entirely on how your audience reacts (positive and negative feedback) after watching it. In retrospect, you need to optimize your ads and try to make them captivating as much as you can.

How To Improve Facebook Ads Relevance Score?

We have gathered slightly different yet simple approaches to raising your ad’s relevance score. Let’s take a peek on them. 

Define Your Targeted Audience First

Before you get started with Facebook ads, you ought to figure out a precise audience to whom you want to show your ads. Even if you have never undergone the method of creating buyer personas or haven’t done audience research before, it's time to kick off a great start.

Few things listed below that you should bear in mind while creating your buyer personas:-

1. Age, name, gender, occupation as well as the interest of your targeted audience
2. Their issues and trouble spots
3. Customer response and feedback.

Cross Check Your Ads With A/B Test

Split Testing

One of the best yet simple ways to improve your Facebook ads is split testing. It helps you to know your audience’s response that you might be receiving after final publication.

Split testing (also called A/B testing) is a systematic technique of testing two versions of the same ad copy/website/pages to see which version performs better. There is a pair of a simple process to do that:-

• Show the same ad copy to two different audiences as it gives you feedback from both the groups which help a lot in making improvements.
• Show different ads copies to a single audience group to find out which goes best with your targeted audience.

Choose Superior Quality And Relevant Images 

This one seems pretty obvious and creates a great impact on your Facebook Relevance Score. People are more likely to click your ads when it contains high-quality images with clarity. Make sure to use images that explain your business well, off-topic images can’t reveal your professional attitude. 

Additional Tip: Facebook ranks ads based on the text portion. There must be an equilibrium between visuals and texts. In case your ads have excess texts, reduce it to some extent.

How Does Facebook Calculate Relevance Score (factors)?

Mainly there are three factors, such as:-

Performance of your ads: Are you able to get expected conversions from the ads?

Positive feedback of audience: How many apps have been installed, the number of clicks, your ads have got, video views count, form submission, and so on.

Negative feedback: It comprises of the action like clicks on “close these ads” or “why this ad appears”.

Closing Words

Facebook ads' relevance score is undoubtedly a crucial metric for advertisers to check, but they can’t skip other factors such as cost-per-click. Hopefully, our article helps you out to improve and calculate an accurate relevance score. Learn More About Facebook Relevance Score From This Video:-

                                                   

05 Cunning Ways To Spy On Your Competitor’s Facebook Ads

Have you ever thought of what your competitors know that you don't know?

If you don't know, then let me tell you that, Facebook comes along with some of the hidden yet known tools which can surely make it a great way to get information about your competitor's strategy.

With a small amount of knowledge about what other people in your field know, you can understand how to enhance your marketing strategy and can get started with creating big things. 

Yes, I know it is not that easy as we think! But still, given below are some of the strategies which can help you out to spy your competitors!

• Take the help of Facebook Graph API to know your competitors

Previously, we all were able to watch every single information which had been stored by Facebook. 

And this structure, maintaining all the data is known as Facebook Graph API. Well, if you are a developer, then you must be aware of how powerful a tool it is! Right? 

It could help you to link your site to Facebook. And there are a lot of ways by which you can use this strategy to learn about your competitor's BTS(Behind the scenes) strategy. Just get to know the right way to use it!

• Spy tools are also available

Well, spying your competitor's strategy can be easier if you will know the perfect way to do it. And here, spy tools for Facebook can help you a lot. 

There are a lot of spy tools available in the market, which could surely help you to do so! I can list some of the popular tools which you can use to keep an eye on what your competitors are doing!

1. PowerAdspy
2. Adespresso
3. Adplexity
4. Whatrunswhere
5. Spyfu

• Learn about the messaging approach of your competition

If you haven't already noticed it, then let me tell you, Facebook's messenger app is a game-changer for every business.

This is so because, millions of people prefer using Facebook Messenger for interacting with each other, rather than using the web application. 

And one of the best things about this excellent application is that you can easily get to know about what your competitors have planned, by just visiting their Facebook page. 

Firstly, you can watch their usual response time. This shows how much of their strategy depends on Messenger and can provide you with a benchmark for your engagement.

And lastly, if your competitor is using any bot, then you can directly interact with it from their page! Hiding of the secret is not required here.

It is said to be a simple and easy way to know what your competitors are using to interact with interested customers and visitors, and the best way to plan your strategy.

• Have a brief study on your competitor's ads

Spy Tools For Facebook

Well, one of the best tools for having research on your competitor's ads is the "Info and Ads"! Which you can easily find on every business page. 

This feature was launched in June in the year 2018! And is being used by many businessmen out there. It is a great way to have a look at how other brands are advertising themselves. 

And if you want to use this tool, then all you have to do is to visit one of your competitor's page on Facebook and then click on the Info and Ads option. From there only, you will be able to watch all the live ads of your competitor.

• Know well how to deal with criticism

Social media is a place where you will get to experience a lot of things, and criticism is among them. 

There is either a positive or a negative lesson to be learned on social media. If people give lots of love and support to your business or brand, then there can be chances that some might even hate your business or brand as well. So, it just depends on you, like how well you are going to handle that situation. 

Study what they say, and how your competitor's respond to their reaction from their clients. Look at fields in which you might be able to improve yourself! It is a straightforward but efficient way of measuring how your customer service ranks in comparison with those in the same sector. 

One advantage of Facebook over other platforms, such as Twitter is that you can see how to resolve a complaint by pursuing a single thread instead of searching for scattered emails.

Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool

Conclusion

We are done now!

Hopefully, this article can help you with the 05 excellent strategies to spy your competitors. 

Tools For Spying On Facebook Ads

Facebook is a popular platform as you know; it allows users from all over the globe to connect. It has become #1 place for marketing considering its vast amount of user base. All the major companies have a Facebook page through which they promote their products.

As the number of companies is increasing, the competition amongst them also increases. And when it comes to competition, the first thing anyone wants to know is what their competitor(s) is doing. It is same for Facebook ads too. Every other company wants to spy on a competitor’s ad.

There are many tool for spying Facebook ads on the internet. You can use these tools for your advantages, by learning their tactics, and user niche. Below are some tools that will help you spy on competitor’s ads:

• Facebook’s Own Tool

Yes, Facebook has its own spy tool, well it does not let you spy completely per se, but you can watch what ads different brands are running. You can use this tool by clicking on the “Info and Ads” tab on the bottom left side of a page. It is great for businesses; which are just getting started, it gives them an idea of how to market. It may be beneficial for you, but don’t forget your competitor can apply the same tactics.

• AdLeap

AdLeap is also a great tool for spying, but it isn’t free. It is a great tool to find ads which are performing very well on the market. It also helps you create great Facebook ads. This tool also shows the performance of an ad over time, and it also alerts you when the brands that you follow publishes a new ad. It has a price tag of 97$ but that for one time only. I think it is a bargain.

• Swiped.co

It is a free tool, but it is great for indexing your ads. It has more than 480 ad inspiration to choose from and also has various niche from which you can gather ideas for your next ad. It doesn’t have much Facebook ads to take reference from, but it is free.

• PowerAdSpy

Tool For Spying Facebook Ads

PowerAdSpy is an amazing Facebook ad spy tool. It has various features which allow users to see which audience their competitors are targeting. It also lets you see ads based on your geo-location. PowerAdSpy has over 6 million ads available from 15 countries, so you will never run out of ads. You can also see live Facebook ads right from its dashboard. It is not a free service like the above one, it has a monthly subscription of 49$, for a base pack.

• Connect Explore

Connect Explore is also a paid ad spy tool. It offers an automated smart tool to research your competitors. You can also optimize the ad results based on your interests and stats. This tool is great for targeting specific ads according to your niche as its automation feature reduces the time.

You Can Also Watch: How to Spy on Competitor's Facebook Ads with Facebook Ad Spy Tools?

Conclusion

There are many ad spying tools available on the market. But if I have to choose, it would be AdLeap and PowerAdSpy. AdLeap because it has a one time fee, and PowerAdSpy because of its features and free 20 searches in its trial version.