05 Facebook Ad Hacks That Will Increase Your ROI Dramatically

For those who are new to Facebook ads, establishing the very first campaign ultimately becomes a challenging task. There are tons of decisions a beginner needs to make, including the selection of the best ad format, determination of targeted audience, ads placement, and so on. All these decisions are indeed crucial since they eventually contribute to the success of our Facebook ad campaign to increase your ROI.

Well, I’ve obtained some effective ways to flourish your existing campaigns, boost ROI, as well as, raise the profit margin of your business. In simple words, you are going to be familiar with 05 Facebook ad hacks to implement later.

Interested? So, let’s get started!

Find Out Right Audience To Target

Blindly Targeting is worth being compared with a draw-based lottery, where participants pick a number and wish to match it with the number drawn. But, you can’t win all the time unless you’ve got a stroke of sheer luck, got it?

Instead, spend a handful of time researching your potential audience. Here, you have to examine an age-group that might be interested in buying your products. Once done with the investigation, Know their interest, behavior, and income to make a big hit. Moreover, proficient marketers should acquire a deep understanding of its targeted audience: their previous purchasing history, likes, dislikes, and lots more.

Hang Up Instagram Ads While Using Facebook Ads

Native Ads

Based on my individual experience, I would say Instagram ads are a bit expensive these days in comparison to its substitutes. While undergoing recent research, I’ve found that Facebook ads bestow more to ROI, while Instagram ads slightly miss it. Also, advertising expense on Instagram isn’t much remarkable enough to accelerate the conversion rate to a greater extent. Therefore, you should choose either Facebook or Instagram for advertising.

Set out retargeting strategies for discarded checkouts

Everyone who visits your site doesn’t end up buying, they sometimes simply go through the landing page information, see available offers, scroll down the products, and then exit. All these visitors are eligible for re-targeting. For better influence, try videos to get them converted into potential leads, and then into buyers consequently.

In this way, when they think to step out from your site, your videos will play to let them know the perks of being your customer. Make sure your video is pretty compelling to convince the re-targeted audience to think again regarding purchases and probably become a customer.

Showcase Offers And Discounts

In most cases, people signup for a free trial only when they look forward to getting exciting offers. For higher ad engagement, you should have the art to showcase these offers in a way that looks very eye-catchy and exhilarating. Discount is something that people crave for, so the moment they will see your ads with mind-blowing offers, they would surely go for it.

For instance, create ads that display offers for a limited period, like- “50% discount for the next six months”.

Switch To Messenger Ads

An average Facebook user spends one-third of his time on messenger out of the entire time of using Facebook. For this reason, it’s an ideal place to advertise effectively in less expenditure. It takes a few minutes to create ads for messenger since you can post existing ads (from ad manager) after doing some alteration in the content. 

End Line

For wrapping up, you might already use Facebook ads. If not, then start doing it as early as possible because the platform is getting robust with time. No matter what your niche or which industry you fall in, these 05 Facebook ad hacks intend to ease up your advertising stress and provide better coverage to your ads.

Top Facebook Marketing Strategies That Every Businessman Should Leverage

A planned marketing strategy will help one reach their target audience more efficiently and efficiently. Businessmen's use Facebook in a way that it has some positive outcome for the business. The simplest thing you can do with your Facebook account is by making use of what you know and add more value to it.

Everyone is aware of the power that Facebook holds. You may see that many businesses nowadays are heading towards Facebook. Facebook marketing also has its own set of rules that everyone should follow.

Steps For Making Better Marketing Strategy On Facebook For Growing Online Business: 

• Setting Up Of Goals 

Before starting with anything, you need to be clear about your goals. Once you are clear about what you want to do with your Facebook account (whether gaining brand awareness, leads or increasing web traffic). Setting up goals and implementing it as a part of the Facebook Messenger Marketing Strategy always work.

• Pinpoint Target Audience 

Creating strategies for marketing on Facebook is of no use if you are not able to reach your target audience. You need to be sure about the audience you want to target. After knowing your audience, you can start converting your target audiences into the desired customers using the Facebook Ads Manager.

• Setting Up Budget 

Since you have your goals and target audiences ready. It’s time to plan for the monthly budget. Before starting investment on any specific feature, make sure to check out the initial goals that have been set by you. A Facebook marketing budget would include – 

Boosted posts, pages like ads, conversion, lead generation ads and content   creation. One needs to decide on which features do they need to set up their budget.

Just to make things simple, I 'm adding an instance of how reasonable Facebook Marketing Budget helpful for Small Business Owner:

"John owns a restaurant and is planning to establish brand recognition for his restaurant. To make it possible, he searched and found that posting 5 times a week could make him gain 1,000 followers within 6 months. As a business owner, John doesn't have any knowledge of gaining followers using different processes. Thus, to make it a success. John decided to hire a digital marketing firm. For all the processes, John set up his monthly budget of $900, out of which he kept $500 for all digital marketing processes, $300 for liking page, and ads. And $100 is kept for paying to the boosted posts such that more followers can see his posts."

• Plan Engaging Content

Facebook Messenger Marketing

As you have your goals, target audiences, and a planned budget. It’s time to draft content to post on Facebook Page. It is strongly recommended that one should get their posts planned a month ago. And start maintaining the regular posting schedule for posting up to 5 posts a week or so. This is one of the best ways to manage topics on which you are posting, get their plans ready for upcoming holidays or events, and be consistent while posting. One will also require to add images and videos on their posts, it’s important to keep some tips in mind before posting it –

• One must try to add real images with faces in them.
• Choose bright, and high-resolution images.
• Try to avoid adding cheesy stock photos on your posts.
• There are 15% or fewer people who watch Facebook videos with sound on. Make sure your video is good enough to convey the message even without the sounds.

Apart from this, one can also try –

• Planning for equally engaging ads.
• Keeping a habit of monitoring things/process daily.

Above mentioned are some of the points that every businessman should keep in mind before planning to use Facebook as a marketing platform for the expansion and growth of their business. With a saying that – "One should use a consistent Facebook marketing strategy to attract more customers and grow their business in a better way." You will understand that Facebook has become one of the most profitable and valuable marketing channels that can help any business grow. By this, I would like to end my article here. Hope you guys gained some knowledge reading it.