Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today's advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y'all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns. 

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers' heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb's algorithm gives priority to the responses other than the number of likes.

That's why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers 

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y'all are going to use them. 

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y'all a lot. 

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost. 

04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Large number of people spend almost 06-07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products. 

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can't ignore the fact that mobile has also made way for businesses to grab a large number of customers. 

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers. 

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

1. Google Search Ads
2. Instagram Ads
3. Facebook Ads
4. Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps. 

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business. 

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click). 

You can take the help of mobile advertising platforms to target a number of channels along with;

1. Google Mobile Searches
2. Instagram's Mobile Feed
3. Facebook's Mobile Feed
4. In-App Ads

Now, these platforms work in two ways:

They allow publishers to sell advertisements and earn ad revenue.

They enable advertisers to serve advertisements to possible customers and showcase their brand. 

So, with the basics, let us take a look at some of the best platforms for mobile advertising. 

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers. 

Given below are the ad types one can use on mobile phones or tablets:

1. Image and text ads.
2. Video and image app promotion ads
3. The True view ads for promoting apps
4. The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

1. Image Ads
2. Slideshow Ads
3. Video Ads
4. Canvas Ads
5. Dynamic Product Ads
6. Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it's about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element. 

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It's a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

1. Stories Ads
2. Explore Ads
3. Image Ads
4. Video Ads
5. IGTV Ads
6. Collection Ads
7. Carousel Ads
8. Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using. 

Types of In-app Ads: 

1. Overlay ads
2. Push notifications
3. In-app banners
4. Rich media ads
5. Post-click landing page ads
6. Native ads
7. Skippable and Non-skippable Video ads
8. Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad. 

1. Where do most of the people spend their time?
2. What sort of devices do they use?
3. How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently. 

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business. 

The Ultimate Guide to Creating Facebook Messenger Ads

There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads.

Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.

In this article, we will have an in-depth discussion on:

1. What are Facebook Messenger ads?
2. Why are FB Messenger ads known to be awesome?
3. What are the different types of FB Messenger ads?
4. How can you make your own Messenger ads?

So, without any further discussion, let us get into the article!

What are Facebook Messenger ads?

Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors.

On the other hand, Messenger ads originate a higher level of engagement.

Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail.

Why are FB Messenger ads known to be awesome?

Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.

1. Fb Messenger ads help you grab all the anticipated data.
2. They have almost incredible engagement rates.
3. Messenger ads allow you to communicate with the prospect later whenever you want, without paying.

What are the different types of FB Messenger ads?

Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication.

Basically, there are three forms of Facebook advertising, which we are going to discuss below:

Messenger ads

Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox.

Sponsored messages

With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.

Click to messenger ads!

These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of "Send Message" will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand.

How can you make your own Messenger ads?

Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.!

Log into your Facebook account.

First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.

Choose your marketing objective.

In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab.

There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue.

Ad set name

Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type.

Then 'click to messenger' option will get selected by default.

You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the 'sponsored message' if you wish to move your ad into the customer's messenger feed..

Define your audience

It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision.

Budget and schedule

Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.

Create and thus launch your ad

Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.

Conclusion

That's all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!

How Much Do Facebook Ads cost? An Ultimate Guide To Pricing

With an overgrowing population on Facebook, effective advertising has been a bit challenging these days. For a business working on a shoe-string budget, it’s always crucial to figure out how much Facebook ads cost before getting started.

Well, determining the exact cost might be tricky, but the answer is too straightforward. Advertising on Facebook never exceeds the budget you anticipate. Regardless of the factors that influence cost, a well-framed strategy always helps your business to reach the defined advertising goal. 

Today, we will throw some light on quite a few ways that help you to optimize your Facebook ads for fetching maximum audience engagement. When your ads seem highly appealing, you no longer need to worry about cost or budget.

What’s the cost of Facebook advertising?

Businesses often remain curious regarding the impressions, clicks, or conversion of their ads. As an absolute answer to their question of how much does Facebook ads cost, there isn’t any specific cost yet decided because so many factors are there which affects the overall cost.

A big thanks to social media experts and brands that regularly analyze and reveal the cost of ads. For a quick reference guide, you can read out the information given below.

In the USA, the CPC comes to $0.35 internationally and $0.28 within the US.

Likewise, cost per like arrives at $0.23 in the United States.

And, the app install cost is $2.74.

It was merely a brief note to give you an idea of getting started. Rest, go through the latest research, statistics given by social media experts, and other true resources for better justification.

Factors Determine Facebook Ads Cost

Biding: Shows Your Interest in exhibiting your ads

As soon as you create a Facebook ad, ultimately you become a part of an immense audience gathering who are trying to stand out from others. Here, the bid of the amount you choose is the evidence of exposure your ads will get.

Relevancy and ads quality

Facebook identifies how relevant your ads are on the basis of engagement it brings. The famed social networking platform considers both the positive and negative responses on those ads. Does the concept of positive and negative seem confusing to you? Let us make it clear:-

• Positive Feedback- larger no of clicks, app installs, likes, reactions, etc.

• Negative Feedback- When someone clicks- ‘I don’t want to see these ads’.

This shows that your ads must be relevant to the targeted audience so that they find it useful and give more positive feedback. In this context, an advertiser must always conduct quick audience research and check competitor’s ads before creating Facebook ads.

Action Rates on Facebook

Before displaying your ads on the platform, Facebook tries to analyze how the audience will respond to those ads or simply skip. For instance, if your ads promote a Facebook ads management such as PowerAdSpy, then Facebook will find an audience who belongs to a branding/advertising niche. Therefore, keep the audience estimation rate always high as a low estimation rate increases the cost of advertising.

Robust Audience Targeting

Whom you are targeting on Facebook and how you are targeting has a great impact on the cost of ads. The less competition there is, the easier it becomes for brands to reach their potential audience. Every advertiser must have the potential to identify the right audience to target. Factors like age, gender, income, and interest show whether leads will convert or would vanish.

Number of advertisers

You might have noticed that the number of advertisers suddenly rises during festive occasions. Brands try hard to grab opportunities during such festive seasons.

Summing Up

So, that has been such a long conversation, and we hope that you have now understood Facebook advertising costs. In simple words, when you establish correct strategies for your campaigns, then cost automatically goes down, but ads easily stand out from others.

How To Boost A Post On Facebook- Things You Need To Know!

We take a lot of time in creating top-notch content to post on Facebook! Some of our posts reach the exact number of audience we want, while some posts fail to grab that much attention from people. 

Therefore, here a common question arises in everyone's mind is 'How to boost a post on Facebook? 

Well, if you have thought of promoting your business or brand, then Facebook is an all-in-one excellent platform that will help you create a page, where you will be able to take your promotion to another level. Remember, when you post anything on your created page, Facebook provides you an option to boost your post. 

Although it will be considered as a paid advertisement, it will help you make your post reach more and more people. And as boosting a particular post on Facebook is not any free option, you will have to know the secret about how to boost a post on Facebook, to get the highest ROI. 

Remember, while boosting your post, your motto is to attract the targeted traffic to your business page, along with the audience who are interested in knowing more about your business. Thus, you will have to gather all the required information on your page itself to help people engage with your brand effectively.

Anyways, here in this article about how you can boost a post on Facebook and the perks of it. So, without wasting any time, let us get into the discussion!

Perks Of Boosting Your Post On Facebook

• Makeup for decreasing organic reach

Unfortunately, the organic reach of the different posts on Facebook has been falling day by day. In short, the amount of audiences your posts can reach out is decreasing. So, here all you can do is to go for the 'boost post' option to get the most out of your promotion. 

• Reach your targeted audience with minimal efforts!

By boosting your post on Facebook, you will be able to attain a broad audience! Not only this, but you will also be able to grab the eyeballs of the people who have yet not subscribed to your Facebook page. 

Thus, you will be able to set benchmarks for the different people who are going to interact with your post. 

• Super easier to use

After you have clicked on the "Boost Post" option, your post will go live immediately. And once Facebook reviews your post and gives it a thumbs up, it will begin reaching out more and more people. 

You can boost posts related to - images, videos, short messages, links to websites, etc. 

• Control

You will get the chance to handle all your posts once they become live. Like, if you want to boost another post, then you can directly stop the on-going boosting process of the previous post. 

• Accessibility to analytics

You will get a detailed summary of the progress of your boosted posts! All thanks to Facebook Insights. Just move to the Insights tab and click Submissions. From there, you will see the graph of all of your posts in terms of clicks, reach, comments, reactions, and shares — including boosted posts. Also, you will get to know about the Facebook lookalike audience to help you target the potential ones. 

How To Boost Your Post On Facebook?

Okay, now let us dive into the steps that you might have to consider while boosting your post on Facebook. 

• Select a post you want to boost

Click on the "Boost Post" button that you will find in the below-right corner of the post box if you are drafting a post that you want to boost. You can even have a check on your Insights tab to get a list of your posts. 

• Target your audience

Once you have done with clicking on the Boost Post option, you will move to another section where you will get the targeting option. By default, you will be able to combine only those people who have liked your page, or the ones who are following you. 

Moreover, it could be better if you target your audience based on gender, age, location, and interests. 

• Set your budget

Done with targeting your audience? 

Now, get started with setting up a particular budget for your promotion! Well, as you have set your audience, you will have a check on how far a particular post can reach under the budget you have decided. Remember, it's going to cost you $1 per day, and the budget will vary according to the duration of the days. 

• Select your boost duration

Further, all you need to do is to determine when you want to run your post! According to Facebook, you will be able to select 1, 7, or 14 days. Else, you can even select a particular date till which you want to run the campaign. 

• Select the payment option

Well, Facebook takes all types of payments! All you have to do is to fill up the required details, and you are all set to go. 

• Boost

You 're ready to step up now! Facebook takes time to review the post you have boosted, so it can take you a while to see your published post. But by looking at your Facebook Ads Manager's Delivery column, you can even check the stats of your boosted posts any time you want.

Conclusion

Ready to set the stage on fire? Well, I don't know about the stage, but yes, by following the above steps and understanding the perks of boosting a post on Facebook, you are really going to rock on the social media world. Hopefully, this article can even clear all your doubts on how to boost a post on Facebook! 

How To Boost Your Sales With Facebook Slideshow Ads?

Although video content grabs better engagement, marketers often look for cheaper yet effective ways to showcase their brand among the potential audience. Creation of an eye-catchy video requires a good chunk of time, planning, high-end instruments, professional videographers, and so on. But, a small business can’t afford to arrange all these means.

In case you also undergo the same scenario, don’t worry. You can still create alluring & quality visuals even with a shoe-string budget. How? Let’s get started with Facebook slideshow ads, which is a perfect blend of animation and visuals. 

What does Facebook Slideshow ads mean?

In a nutshell, slideshow ads combine a queue of still images and a slow-motion effect. These forms of ads also contain an appropriate sound and text to illustrate a thorough story of any company or brand. According to Facebook, the best part about slideshow ads is that advertisers can give an impact as effective as video within the video-sized expenditure.   

If you still have this question in mind, - Do Facebook slideshow ads work? Then, the answer is- YES.

How to create slideshow ads- a quick glimpse.

Since we have now discussed the meaning and benefits of slideshow ads, it’s time to get underway. Have a look at these tips:-

1. First, go to Facebook ad manager.
2. Now, select a campaign level that will assist your slideshow ads.
3. From here, scroll down and head over the media option, and then ‘create video’ ads, then ‘create slideshow’ option to proceed.

As soon as you complete all three steps, a window appears immediately. From here, you can choose suitable templates for designing slideshow ads. 

Look at these four tips to get leads through your Facebook slideshow ads and boost sales.

Establish a plan before commencing upon.

Not only in the context of advertising & marketing, but we need a strategic plan for achieving success in every field. Take out time to arrange a small meeting with your team members and discuss various aspects of your business, including goals and ideas. Make sure to put yourself in place of customers/viewers, but not owners. In this way, can your business easily figure out what your audience wishes to see? How can your ads become appealing? 

Choose bright and contrasting images.

Selection of images in your slideshow ads has a great significance. When you choose bright and colorful images so that it goes best with the plain background. Either pick your own product pictures or derive from popular ads of your niche. A number of websites also provide images at cheap prices that you can use after making a few changes in it (to make it tinted).

Use Text Carefully

Slideshow ads are all about displaying products through visuals. In other words, texts don't necessarily play a vital role. Apart from captions, product name, and price, it’s not of course a valid point to overload your ads with too much textual portion. Some successful ads reveal that every image in the ads must specify a strong message for the viewers.

Add Varieties

Use a variety of images rather than using similar kinds of images in each slide. If you are a creative kind of person and have got proficiency in digital marketing, then it’s not a big deal to design outstanding slideshow ads.

Conclusion

Whether your business runs out of money or time is insufficient, Facebook slideshow ads come up as a cost-effective, video-like content to give maximum exposure to your brand on Facebook. Also, there are multiple Facebook advertising & management platforms available out there that display your competitors’ ads for complete transparency.

  

05 Kickass Facebook Ad Spy Software Of 2020 [Spy Your Competitors Now]

In order to remain at the top of your game, it is crucial to have detailed information about what your competitors are doing. Like this, you will get to know what you should include in your strategy and things to consider while setting up your ad campaign. 

And with the help of the best Facebook ad spy software, you will be able to keep an eye on your competitor's ads on Facebook and improvise their strategy according to your needs to be on top.

You must, therefore, know your niche's best Facebook Ads Spy Tool. 

Again, don't fall for the growing myth about how Ad Spy Software works. Remember, you can't copy and paste ad campaigns from your competitors and expect better results.

Pro Tip: To avoid turning potential buyers off and to boost sales, you need to sound authentic. 

What is the need for Facebook ads? How is Facebook ad spy software used?

Well, this cool software will help you know what your competitors are up to and will update you about their upcoming strategies too. 

Thus, with the best Facebook ad spy software, you will be able to create unique and winning ad campaigns. After examining all aspects of the strategy of your competitor, you can know what is working or trending, and then you can come up with your own full-proof plan.

Top 05 Facebook ad spy software to have a look at in 2020

Ready to know what are the top Facebook ad spy tools in 2020? Okay, so without wasting any time, let us get into it. 

1. PowerAdspy

Well, if you are highly concerned about your business and want to manage all your Facebook ads at a time with great ease, then PowerAdspy is going to be the best tool for you. Basically, it will help you get hidden niches and great opportunities, by eliminating all the stress of content creation, niche research, identifying campaign targets, and many more. 

Along with it, PowerAdspy comes with some of the power-packed features, and they are:

• Filters out ads by positions
• Provides complete visibility
• It has the fastest-growing data with around Millions of Ads from over 15+ Countries. 
• GEO Targeting
• Narrow down your searches
• Bookmark the best ads
• Powerful search algorithm
• A great combination of images and video ads
• Engagement oriented details
• Call-to-action

Also watch: How to Spy on Competitor's Facebook Ads with Facebook Ad Spy Tools?

2. MagicAdz

As compared to our number 01 positioned spy tools for Facebook, PowerAdSpy, this tool is totally new in this advertising world. But the reason why it came straight to the second position is because of its popularity. Well, MagicAdz is performing quite well in this competitive world and has become the favorite of many marketers. 

MagicAdz will help you create profitable ad campaigns within no time. So, if you are ready to set fire to your advertising campaign, then this is a perfect Facebook ad spy software! 

3. Facebook’s “Info and Ads” Tool

We all are familiar with this excellent tool! Right? Well, to improve transparency, Facebook released this tool called Info and Ads. 

It was created for a purpose to show all the users the ads that are active and are being run by brands. Now, all you can do is, you can spy on your competitor's ads with a single click itself. 

See, there is no way to figure out what makes your competitor's ads work on Facebook. So, visit your rival's page, and you are ready to go. 

4. AdPlexity

So, this tool plays a vital role in the advertising game. You will able to spy on your competitor's ad campaign with the help of its different powerful weapons, like:

• Mobile ads
• Desktop ads
• Native ads 
• Push ads
• Ecommerce ads

It is a great option when you are looking for campaigns your competitors might be running right now.

5. SpyFu

It is said to be the best "spy tools" in today's competitive market. SpyFu comes up with powerful filters that make it easy for people to search for PPC(Pay Per Click) ads using particular keywords. 

Basically, it comes along with powerpack tools that could help you make your business rank even better. So, what are you waiting for? Go and create the best ad campaign with this efficient tool.

Conclusion

Well, with the best Facebook ad spy software, you will not only be able to rule the game, but you will get successful sales as well. The ad spy tool helps you get detailed information about your competitor's strategies and then use them for your benefit. The above-listed tools come with the best features and advantages, and I hope that you get successful results once you start using the best out of those 05. Good Luck!

04 Ways To Land Out From The Corundum Of How To Target Business Owners On Facebook.

   

A myth is coming from years that if you want to get customers or leads for b2b business, then you have to opt for LinkedIn.

Now the time has come to break this delusion.

With the passing years, Facebook has done a list of empathetic jobs for b2b marketers, in order to make their platform as beneficial as Linkedin to them. 

Now the situation has come where the top brands whom you are watching in the peak of Industries have shifted their first preference from LinkedIn to Facebook. 

If you are struggling to use Facebook as one of the b2b marketers then this article is totally for you. 

So hold the concentration and start reading with a pleasant heart. 

Is Facebook actually a good option for B2b marketing?

First, ask yourself a question-Are the business persons who are your targeted audience, make use of Facebook?

Do they have their active Facebook account for their business?

Well, when we did our research for almost all niches, we ended up with a surprising result! 

There are 10 times more business profiles on Facebook than on Linkedin. 

Result: Facebook is the real wingmate for businesses who are struggling with their low-grade leads.

Wait!!

Don't stop reading here, the struggle has not yet ended, but actually started!!

Far fascinating but still tricky is to use Facebook, especially for setting a viable b2b marketing.

Not to panic, this article is all about solving your problem related to Facebook business targeting. 

04 Conquering Ways To Find Business People Using Facebook Ads.

You know the right strategy in your business works as toppings on the pizza. If it is absent or nasty, it can ruin the entire taste of your pizza. 

Here are some of the well-proven ways that can help you to come out of this situation easily.

• Target the admins of business pages. 

If you are one of those who are ignoring the admins of business pages, then stop doing this. Approaching the admins of business pages from the Facebook ads business manager is one of the most effective and quickest ways to find the business that is likely to be interested in yours. 

• Aim at entrepreneurs of your niche.

By aiming at entrepreneurs of your niche, you can simply target the newbies who have just come out from their seed. You know this group of the audience is more likely to get converted into your final audience. This is because they are also in search of people like you. The perfect way to find that interested audience is to search them by typing in the keyword in the Facebook targeting search box.

• Aim at targeting a particular type of business. 

Well, if you are thinking about targeting all the businesses randomly, then it will not help you to yield the result that potently. In order to reach a great outcome, you have to select and target the business of a particular niche that belongs to yours. Facebook is helping its users to filter their targeted audience, by using filter options based on demographics, business categories, etc.

• Build your Facebook lookalike audience.

A Facebook lookalike audience is one of the most effective and powerful ways to reach the laser-focused audience of your niche. It is because these audiences are the replica of your already existing clients. Hence the probability of them getting converted into your real customers would always be high.

Let’s wrap the words: 

With its growing years, Facebook has optimized its features a lot. It worked very greatly to give the best services to its users, especially businessmen and marketers. In such a scenario, if somehow you manage to know the best formula for how to target business owners on Facebook, then no one can stop you in hosting the flag of your success in your industry.