How To Advertise On Facebook For Free: Things Small Businesses Must Know

Business owners often find it challenging to deliver their message to the right people or their potential audience. And, when it comes to small business, advertising can be a bit expensive since they have to work on a shoe-string budget.

Nowadays, social media is the most preferred means of advertisers to showcase their budget in a more effective way. With low investment or even no investment, one can leverage the benefit of social networking sites and engage their audience in no time.

This article reveals some lesser-known yet true hearsay about how to advertise on Facebook for free. 

Diminishing Organic Reach

If we consider the scenario of five years back, free ads were able to grab a good amount of organic traffic. But, the volume of traffic is declining over the years. A study done in 2019 says that Facebook’s organic reach reduced from 16%  to 6.5% between the year 2012 to 2014. It shows that free ads struggle a lot to reach their right audience. In this context, successful advertisers suggest creating ads according to the current algorithm of Facebook and the relevancy of the brand you want to promote. Therefore, it's advised to keep your content brief, informative, and enchanting.

Getting Bulk Of Likes is much challenging.

Those who indeed want to get a good chunk of likes on their Facebook page have to make an investment to encourage more people to like their page. Therefore, an advertiser with no capital finds it almost impossible to receive thumb ups. If you are also one among them, it’s time to polish your existing advertising strategy. Search for the brands that fall in your niche, establish a connection with their audience, tell them about your product/services through messenger ads. This effort brings a good chance of influential brand promotion among your potential buyers.

The goal of increasing sales and followers

Facebook is a highly-competitive platform, and you can’t be a winner with ordinary goals in mind. Successful branding comprises the aim of raising sales and followers. Thus, you should always look for users who might be interested in your product or services and then exert yourself to inspire them and bring on your Facebook business pages. 99% chances are there that you will get a follow back from the person you have added. In this way, the idea of adding first becomes a fruitful one.

How to design a winning Facebook advertising strategy?

As discussed earlier, advertising without proper planning remains troublesome for businesses. With the tips given here, you might get a clear picture of plotting strategic plans. Don't think how much it costs to advertise on Facebook, don’t worry read-ahead.

Optimize your business page

Your business pages must be optimized and look appealing enough to attract visitors in their very first glance. When everything is in place, a Facebook page acts exactly as a landing pages example that easily convert visitors into leads. Choose eye-catchy images, filter-out precise keywords, and curate a perfect bio to tell people about your brand in brief. Using vanity URL is also considered as a valuable means of accumulating plenty of engagement for your Facebook account.

Get in touch with your potential audience

“Likes” are the crucial factor on Facebook for strengthening your brand name and credibility. Know your ideal users and share about your business with them. Make sure to convey your message in a way that stimulates people and push them towards finding out more your business. Moreover, an ideal move always consists of quick research of the audience demographic for greater impact.

Create content that is worth sharing

Content can make or break your strategies. So, keep your content interesting, valuable, and descriptive, and easy-to-understand. Instead of still images, GIFs & short video clips can be a good fit. Also, you need to determine what your audience wants to see because it rolls out a clearer view of further groundwork. Once done with the content, examine an appropriate time to publish it.

Conclusion

Advertising on Facebook is not yet expensive, but you should curate and share captivating content with your audience. Add inspirational quotes, appealing client testimonials, and informative blogs during the right time. We believe that our article will work as a quick starter guide and the best way to advertise on Facebook for free that ensures a bang-up job.

Facebook Video Ad Guidelines: Tips To Consider For Creating An Effective Facebook Video Ads

Being one of the most popular social media platforms, Facebook keeps on launching new ad formats and uniformly updates the dimensions & specs of the existing videos and images. In short, Facebook video ad trends keep on changing frequently.

Back in 2018, Facebook introduced the feature to make use of square images in the news feed! And now, there are so many new features and specifications available for Facebook ads. 

But above all these, we can't deny the fact that Facebook ads are one of the cheapest forms of online advertising. Plus, they can be optimized! If you literally want to create successful Facebook ads, then you need to know what you want! Otherwise, you will be wasting your money and time both.

So, to keep you updated with the 2020 trend, we have come up with these few best Facebook video ad guidelines that will help you create the most effective video ads for your business. 

Keep a goal in your mind!

To run a fruitful Facebook video ad campaign, you should initially respond to questions like:

1. What do you want from your advertisements?
2. Do you want a large number of followers? 
3. More deals? 
4. Greater engagement level? Or want to know the trending competitor ads in your niche? 

Regardless of what your goal is, Facebook has an advertising objective for you! There itself, you will get the questions asked about what are your marketing objectives.

There are three different objectives for marketing! The one you pick will rely upon your overall objective. On the off chance that you need more clicks, run a page like promotion, etc. Similarly, if you want more likes, remarks, and comments on your video ad, then run a campaign for the traffic.

Having an objective as a priority will let you create successful ads on Facebook.

Target your audience.

Targeting audiences who are interested in your brand's products or services will help you grab more leads to your business. If you have a large number of fans on your page, then it is just fabulous. But how will you drive a high-range of audience towards your page?

Well, there are billions of people who are active on Facebook daily. So, if you want your business to get some leads through Facebook marketing, then targeting the audience will surely help you do so! You can target the audience based on their age, gender, interests, etc.

Keep it short and simple

In today's busy world, no one has the time to sit and watch a long boring video! So, what can be the ideal length of the Facebook video ad to convey your story to the audience?

Well, Facebook itself recommends a length of 5-15 seconds for in-stream video ads! These are the ads that pop-up before or during the other video content. 

It is so because shorter videos grab more eyeballs than the long and boring ones. And the most important thing, people prefer watching the 15-sec video till the end, rather than a complete 01-minute video. So, try to express your business brand or product within the time of 15 seconds or less. 

Optimize your ad title and description!

I think with these Facebook video ad guidelines, now you have understood what things are necessary to consider for creating an effective video ad on Facebook! Wait, what about the title and description of your ad?

Well, if you really want the audience to watch your Facebook video ads, then you will have to think of an engaging title and description which can convey your message in the most precise manner.

The ad title and description that you will write also feed associated information about the subject of your video into Facebook's targeting algorithms, so make sure you include specific keywords relevant to your ad.

And not all the titles & descriptions are created in an equal manner. Some of them are just simple and more eye-catching than others. 

Conclusion

Ready to run a successful Facebook video ad? Hopefully, the Facebook video ad guidelines stated in this article can help you to know about the essentials that you need to consider to run a powerful Facebook video ad campaign. 

How To Boost Your Sales With Facebook Slideshow Ads?

Although video content grabs better engagement, marketers often look for cheaper yet effective ways to showcase their brand among the potential audience. Creation of an eye-catchy video requires a good chunk of time, planning, high-end instruments, professional videographers, and so on. But, a small business can’t afford to arrange all these means.

In case you also undergo the same scenario, don’t worry. You can still create alluring & quality visuals even with a shoe-string budget. How? Let’s get started with Facebook slideshow ads, which is a perfect blend of animation and visuals. 

What does Facebook Slideshow ads mean?

In a nutshell, slideshow ads combine a queue of still images and a slow-motion effect. These forms of ads also contain an appropriate sound and text to illustrate a thorough story of any company or brand. According to Facebook, the best part about slideshow ads is that advertisers can give an impact as effective as video within the video-sized expenditure.   

If you still have this question in mind, - Do Facebook slideshow ads work? Then, the answer is- YES.

How to create slideshow ads- a quick glimpse.

Since we have now discussed the meaning and benefits of slideshow ads, it’s time to get underway. Have a look at these tips:-

1. First, go to Facebook ad manager.
2. Now, select a campaign level that will assist your slideshow ads.
3. From here, scroll down and head over the media option, and then ‘create video’ ads, then ‘create slideshow’ option to proceed.

As soon as you complete all three steps, a window appears immediately. From here, you can choose suitable templates for designing slideshow ads. 

Look at these four tips to get leads through your Facebook slideshow ads and boost sales.

Establish a plan before commencing upon.

Not only in the context of advertising & marketing, but we need a strategic plan for achieving success in every field. Take out time to arrange a small meeting with your team members and discuss various aspects of your business, including goals and ideas. Make sure to put yourself in place of customers/viewers, but not owners. In this way, can your business easily figure out what your audience wishes to see? How can your ads become appealing? 

Choose bright and contrasting images.

Selection of images in your slideshow ads has a great significance. When you choose bright and colorful images so that it goes best with the plain background. Either pick your own product pictures or derive from popular ads of your niche. A number of websites also provide images at cheap prices that you can use after making a few changes in it (to make it tinted).

Use Text Carefully

Slideshow ads are all about displaying products through visuals. In other words, texts don't necessarily play a vital role. Apart from captions, product name, and price, it’s not of course a valid point to overload your ads with too much textual portion. Some successful ads reveal that every image in the ads must specify a strong message for the viewers.

Add Varieties

Use a variety of images rather than using similar kinds of images in each slide. If you are a creative kind of person and have got proficiency in digital marketing, then it’s not a big deal to design outstanding slideshow ads.

Conclusion

Whether your business runs out of money or time is insufficient, Facebook slideshow ads come up as a cost-effective, video-like content to give maximum exposure to your brand on Facebook. Also, there are multiple Facebook advertising & management platforms available out there that display your competitors’ ads for complete transparency.