06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business. 

Facebook Video Ad Guidelines: Tips To Consider For Creating An Effective Facebook Video Ads

Being one of the most popular social media platforms, Facebook keeps on launching new ad formats and uniformly updates the dimensions & specs of the existing videos and images. In short, Facebook video ad trends keep on changing frequently.

Back in 2018, Facebook introduced the feature to make use of square images in the news feed! And now, there are so many new features and specifications available for Facebook ads. 

But above all these, we can't deny the fact that Facebook ads are one of the cheapest forms of online advertising. Plus, they can be optimized! If you literally want to create successful Facebook ads, then you need to know what you want! Otherwise, you will be wasting your money and time both.

So, to keep you updated with the 2020 trend, we have come up with these few best Facebook video ad guidelines that will help you create the most effective video ads for your business. 

Keep a goal in your mind!

To run a fruitful Facebook video ad campaign, you should initially respond to questions like:

1. What do you want from your advertisements?
2. Do you want a large number of followers? 
3. More deals? 
4. Greater engagement level? Or want to know the trending competitor ads in your niche? 

Regardless of what your goal is, Facebook has an advertising objective for you! There itself, you will get the questions asked about what are your marketing objectives.

There are three different objectives for marketing! The one you pick will rely upon your overall objective. On the off chance that you need more clicks, run a page like promotion, etc. Similarly, if you want more likes, remarks, and comments on your video ad, then run a campaign for the traffic.

Having an objective as a priority will let you create successful ads on Facebook.

Target your audience.

Targeting audiences who are interested in your brand's products or services will help you grab more leads to your business. If you have a large number of fans on your page, then it is just fabulous. But how will you drive a high-range of audience towards your page?

Well, there are billions of people who are active on Facebook daily. So, if you want your business to get some leads through Facebook marketing, then targeting the audience will surely help you do so! You can target the audience based on their age, gender, interests, etc.

Keep it short and simple

In today's busy world, no one has the time to sit and watch a long boring video! So, what can be the ideal length of the Facebook video ad to convey your story to the audience?

Well, Facebook itself recommends a length of 5-15 seconds for in-stream video ads! These are the ads that pop-up before or during the other video content. 

It is so because shorter videos grab more eyeballs than the long and boring ones. And the most important thing, people prefer watching the 15-sec video till the end, rather than a complete 01-minute video. So, try to express your business brand or product within the time of 15 seconds or less. 

Optimize your ad title and description!

I think with these Facebook video ad guidelines, now you have understood what things are necessary to consider for creating an effective video ad on Facebook! Wait, what about the title and description of your ad?

Well, if you really want the audience to watch your Facebook video ads, then you will have to think of an engaging title and description which can convey your message in the most precise manner.

The ad title and description that you will write also feed associated information about the subject of your video into Facebook's targeting algorithms, so make sure you include specific keywords relevant to your ad.

And not all the titles & descriptions are created in an equal manner. Some of them are just simple and more eye-catching than others. 

Conclusion

Ready to run a successful Facebook video ad? Hopefully, the Facebook video ad guidelines stated in this article can help you to know about the essentials that you need to consider to run a powerful Facebook video ad campaign. 

Facebook carousel ad- Today's most Effective Ad Format

Opened a Facebook account!

1st- A video ad from a top brand.

2nd- Slideshow ads from other companies.

3rd- Again a video ad from another brand...

Yes, this is the scenario nowadays whenever we open our Facebook account. 

These visual contents in the form of videos, GIFs, slideshows, etc floating ubiquitously throughout Facebook these days have proved one thing. That people nowadays want intellectual content over stagnant ones. They want something that actually tells them all the things about a product or service. They don't want to spend their time reading and understanding texts. Moreover, they want to see a brand from several distinct aspects within a single clip. 

By understanding this requirement of their users, Facebook came with the next level of ad format named as the Facebook carousel.

Well, we are here with our article, by going through which, in a step by step manner, you can clear the cloud of doubts related to this new ad format.

What do you mean by the Facebook carousel ad?

It is a format of advertisement by which Facebook allows its users, especially marketers to showcase their 3-5 images or videos along with the text or sharable link in a single ad.

This viable ad format not only discovered a new and artistic way for traders to advertise their multiple products on a single ad but also helped them to create an emotional bond with their audience by narrating their brand's story more effectively.

What expert says about this ad format of Facebook?

Without wasting your time anymore, we want you to hear the perks of Facebook carousel ads straight from the horse's mouth.

1. Kinetic social, one of the leading social media marketing agencies from the past 15 years, confirmed from one of their reports that by using carousel ads format, an advertiser can gain up to 10 times more traffic on their website compared to stagnant sponsored posts on Facebook.
2. LOVOO, a famous online dating app released a report saying that they have experienced an overall increment of 72% in their click-through rate when they started using a carousel ad format when compared with mobile app with a single image. 
3. Airbnb, a very famous online marketplace since 2008, declared this ad format as the shortest and sweetest form of advertising. Moreover, they declared it as the most powerful ad form by which one can even grab the attention of audiences who are highly distracted. 

How can you make the most out of Facebook carousel ad format?

• Let's cherish your carousel ad with the toppings of the story. 

Stories are one of the most compelling ways to reach directly in the brains and hearts of viewers. Hard to ignore and easier to understand, a story within a carousel ad can include Icing on the cake.

• Create a seen peek of your brand's product.

By utilizing a rotating carousel ad you can showcase all the new arrivals of your brand. You can also practice it to showcase all the existing products or services that your company offers. By this, you can inform people about the varieties of products you are rendering. 

• Let people not evade from your key articles and contents.

If you don't want your audience to be away from the most excellent articles of your brand, then the carousel ad is the ideal way to practice this effectively. Hence take the top-notch articles, make their slides and let it in front of a much wider audience. 

Let's wrap it up: 

Facebook is one the most fascinating yet tricky platforms to work with. However if you work smartly by using the most attractive and appealing format of video advertising called Facebook Carousel then you can set up your entire dynasty here very easily. 

Hence the time has arrived to be the king of your industry.

So take a foot forward and set your brand on fire.