Being one of the most popular social media platforms, Facebook keeps on launching new ad formats and uniformly updates the dimensions & specs of the existing videos and images. In short, Facebook video ad trends keep on changing frequently.
Back in 2018, Facebook introduced the feature to make use of square images in the news feed! And now, there are so many new features and specifications available for Facebook ads.
But above all these, we can't deny the fact that Facebook ads are one of the cheapest forms of online advertising. Plus, they can be optimized! If you literally want to create successful Facebook ads, then you need to know what you want! Otherwise, you will be wasting your money and time both.
So, to keep you updated with the 2020 trend, we have come up with these few best Facebook video ad guidelines that will help you create the most effective video ads for your business.
Keep a goal in your mind!
To run a fruitful Facebook video ad campaign, you should initially respond to questions like:
- What do you want from your advertisements?
- Do you want a large number of followers?
- More deals?
- Greater engagement level? Or want to know the trending competitor ads in your niche?
Regardless of what your goal is, Facebook has an advertising objective for you! There itself, you will get the questions asked about what are your marketing objectives.
There are three different objectives for marketing! The one you pick will rely upon your overall objective. On the off chance that you need more clicks, run a page like promotion, etc. Similarly, if you want more likes, remarks, and comments on your video ad, then run a campaign for the traffic.
Having an objective as a priority will let you create successful ads on Facebook.
Target your audience.
Targeting audiences who are interested in your brand's products or services will help you grab more leads to your business. If you have a large number of fans on your page, then it is just fabulous. But how will you drive a high-range of audience towards your page?
Well, there are billions of people who are active on Facebook daily. So, if you want your business to get some leads through Facebook marketing, then targeting the audience will surely help you do so! You can target the audience based on their age, gender, interests, etc.
Keep it short and simple
In today's busy world, no one has the time to sit and watch a long boring video! So, what can be the ideal length of the Facebook video ad to convey your story to the audience?
Well, Facebook itself recommends a length of 5-15 seconds for in-stream video ads! These are the ads that pop-up before or during the other video content.
It is so because shorter videos grab more eyeballs than the long and boring ones. And the most important thing, people prefer watching the 15-sec video till the end, rather than a complete 01-minute video. So, try to express your business brand or product within the time of 15 seconds or less.
Optimize your ad title and description!
I think with these Facebook video ad guidelines, now you have understood what things are necessary to consider for creating an effective video ad on Facebook! Wait, what about the title and description of your ad?
Well, if you really want the audience to watch your Facebook video ads, then you will have to think of an engaging title and description which can convey your message in the most precise manner.
The ad title and description that you will write also feed associated information about the subject of your video into Facebook's targeting algorithms, so make sure you include specific keywords relevant to your ad.
And not all the titles & descriptions are created in an equal manner. Some of them are just simple and more eye-catching than others.
Conclusion
Ready to run a successful Facebook video ad? Hopefully, the Facebook video ad guidelines stated in this article can help you to know about the essentials that you need to consider to run a powerful Facebook video ad campaign.
