We take a lot of time in creating top-notch content to post on Facebook! Some of our posts reach the exact number of audience we want, while some posts fail to grab that much attention from people.
Therefore, here a common question arises in everyone's mind is 'How to boost a post on Facebook?
Well, if you have thought of promoting your business or brand, then Facebook is an all-in-one excellent platform that will help you create a page, where you will be able to take your promotion to another level. Remember, when you post anything on your created page, Facebook provides you an option to boost your post.
Although it will be considered as a paid advertisement, it will help you make your post reach more and more people. And as boosting a particular post on Facebook is not any free option, you will have to know the secret about how to boost a post on Facebook, to get the highest ROI.
Remember, while boosting your post, your motto is to attract the targeted traffic to your business page, along with the audience who are interested in knowing more about your business. Thus, you will have to gather all the required information on your page itself to help people engage with your brand effectively.
Anyways, here in this article about how you can boost a post on Facebook and the perks of it. So, without wasting any time, let us get into the discussion!
Perks Of Boosting Your Post On Facebook
- Makeup for decreasing organic reach
Unfortunately, the organic reach of the different posts on Facebook has been falling day by day. In short, the amount of audiences your posts can reach out is decreasing. So, here all you can do is to go for the 'boost post' option to get the most out of your promotion.
- Reach your targeted audience with minimal efforts!
By boosting your post on Facebook, you will be able to attain a broad audience! Not only this, but you will also be able to grab the eyeballs of the people who have yet not subscribed to your Facebook page.
Thus, you will be able to set benchmarks for the different people who are going to interact with your post.
- Super easier to use
After you have clicked on the "Boost Post" option, your post will go live immediately. And once Facebook reviews your post and gives it a thumbs up, it will begin reaching out more and more people.
You can boost posts related to - images, videos, short messages, links to websites, etc.
- Control
You will get the chance to handle all your posts once they become live. Like, if you want to boost another post, then you can directly stop the on-going boosting process of the previous post.
- Accessibility to analytics
You will get a detailed summary of the progress of your boosted posts! All thanks to Facebook Insights. Just move to the Insights tab and click Submissions. From there, you will see the graph of all of your posts in terms of clicks, reach, comments, reactions, and shares — including boosted posts. Also, you will get to know about the Facebook lookalike audience to help you target the potential ones.
How To Boost Your Post On Facebook?
Okay, now let us dive into the steps that you might have to consider while boosting your post on Facebook.
- Select a post you want to boost
Click on the "Boost Post" button that you will find in the below-right corner of the post box if you are drafting a post that you want to boost. You can even have a check on your Insights tab to get a list of your posts.
- Target your audience
Once you have done with clicking on the Boost Post option, you will move to another section where you will get the targeting option. By default, you will be able to combine only those people who have liked your page, or the ones who are following you.
Moreover, it could be better if you target your audience based on gender, age, location, and interests.
- Set your budget
Done with targeting your audience?
Now, get started with setting up a particular budget for your promotion! Well, as you have set your audience, you will have a check on how far a particular post can reach under the budget you have decided. Remember, it's going to cost you $1 per day, and the budget will vary according to the duration of the days.
- Select your boost duration
Further, all you need to do is to determine when you want to run your post! According to Facebook, you will be able to select 1, 7, or 14 days. Else, you can even select a particular date till which you want to run the campaign.
- Select the payment option
Well, Facebook takes all types of payments! All you have to do is to fill up the required details, and you are all set to go.
- Boost
You 're ready to step up now! Facebook takes time to review the post you have boosted, so it can take you a while to see your published post. But by looking at your Facebook Ads Manager's Delivery column, you can even check the stats of your boosted posts any time you want.
Conclusion
Ready to set the stage on fire? Well, I don't know about the stage, but yes, by following the above steps and understanding the perks of boosting a post on Facebook, you are really going to rock on the social media world. Hopefully, this article can even clear all your doubts on how to boost a post on Facebook!
