Although video content grabs better engagement, marketers often look for cheaper yet effective ways to showcase their brand among the potential audience. Creation of an eye-catchy video requires a good chunk of time, planning, high-end instruments, professional videographers, and so on. But, a small business can’t afford to arrange all these means.
In case you also undergo the same scenario, don’t worry. You can still create alluring & quality visuals even with a shoe-string budget. How? Let’s get started with Facebook slideshow ads, which is a perfect blend of animation and visuals.
What does Facebook Slideshow ads mean?
In a nutshell, slideshow ads combine a queue of still images and a slow-motion effect. These forms of ads also contain an appropriate sound and text to illustrate a thorough story of any company or brand. According to Facebook, the best part about slideshow ads is that advertisers can give an impact as effective as video within the video-sized expenditure.
If you still have this question in mind, - Do Facebook slideshow ads work? Then, the answer is- YES.
How to create slideshow ads- a quick glimpse.
Since we have now discussed the meaning and benefits of slideshow ads, it’s time to get underway. Have a look at these tips:-
- First, go to Facebook ad manager.
- Now, select a campaign level that will assist your slideshow ads.
- From here, scroll down and head over the media option, and then ‘create video’ ads, then ‘create slideshow’ option to proceed.
As soon as you complete all three steps, a window appears immediately. From here, you can choose suitable templates for designing slideshow ads.
Establish a plan before commencing upon.
Not only in the context of advertising & marketing, but we need a strategic plan for achieving success in every field. Take out time to arrange a small meeting with your team members and discuss various aspects of your business, including goals and ideas. Make sure to put yourself in place of customers/viewers, but not owners. In this way, can your business easily figure out what your audience wishes to see? How can your ads become appealing?
Choose bright and contrasting images.
Selection of images in your slideshow ads has a great significance. When you choose bright and colorful images so that it goes best with the plain background. Either pick your own product pictures or derive from popular ads of your niche. A number of websites also provide images at cheap prices that you can use after making a few changes in it (to make it tinted).
Use Text Carefully
Slideshow ads are all about displaying products through visuals. In other words, texts don't necessarily play a vital role. Apart from captions, product name, and price, it’s not of course a valid point to overload your ads with too much textual portion. Some successful ads reveal that every image in the ads must specify a strong message for the viewers.
Add Varieties
Use a variety of images rather than using similar kinds of images in each slide. If you are a creative kind of person and have got proficiency in digital marketing, then it’s not a big deal to design outstanding slideshow ads.
Conclusion
Whether your business runs out of money or time is insufficient, Facebook slideshow ads come up as a cost-effective, video-like content to give maximum exposure to your brand on Facebook. Also, there are multiple Facebook advertising & management platforms available out there that display your competitors’ ads for complete transparency.
