In the world of online marketing, Facebook acts as a key to business success. But the ever-changing Facebook algorithm has made it challenging for marketers to create outstanding ads. Here, what matters the most is a good relevance score.
An improved relevance score saves your money and grabs a greater audience reach the same time. In short, a high relevance score is directly proportional to a successful Facebook advertising campaign.
Now, the question arises, how can a business boost their relevance store out of their already hectic schedule? To get a suitable answer to this question, read this article and also find out how to improve the relevance score for your Facebook ads.
What Does Facebook Ad Relevance Score Mean?
Facebook Ad Relevance Score is 1 to 10 metric (lowest to highest) that determines the relevance of your Facebook ads to your targeted audience.
Facebook never discriminates among its Ads, when it comes to allocating relevance scores to them. The platform ensures a systematic approach to calculate how prosperous ads will become.
How Can You See Your Relevance Score?
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| Facebook Relevance Score |
Facebook considers a lot of factors in order to calculate the relevance score for your ads. But, before that, your ads should be displayed 500 times. Once you overstep the number 500, you can conveniently check relevance score in the Facebook ads manager. All you need to do is:-
- Go to Facebook Ad Manager
- Now, click on Campaigns.
- Then, click on ‘Ads’.
- Finally, click ‘Relevance Score, that’s it!
Remember, your relevance score relies entirely on how your audience reacts (positive and negative feedback) after watching it. In retrospect, you need to optimize your ads and try to make them captivating as much as you can.
How To Improve Facebook Ads Relevance Score?
We have gathered slightly different yet simple approaches to raising your ad’s relevance score. Let’s take a peek on them.
Define Your Targeted Audience First
Before you get started with Facebook ads, you ought to figure out a precise audience to whom you want to show your ads. Even if you have never undergone the method of creating buyer personas or haven’t done audience research before, it's time to kick off a great start.
Few things listed below that you should bear in mind while creating your buyer personas:-
- Age, name, gender, occupation as well as the interest of your targeted audience
- Their issues and trouble spots
- Customer response and feedback.
Cross Check Your Ads With A/B Test
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| Split Testing |
One of the best yet simple ways to improve your Facebook ads is split testing. It helps you to know your audience’s response that you might be receiving after final publication.
Split testing (also called A/B testing) is a systematic technique of testing two versions of the same ad copy/website/pages to see which version performs better. There is a pair of a simple process to do that:-
- Show the same ad copy to two different audiences as it gives you feedback from both the groups which help a lot in making improvements.
- Show different ads copies to a single audience group to find out which goes best with your targeted audience.
Choose Superior Quality And Relevant Images
This one seems pretty obvious and creates a great impact on your Facebook Relevance Score. People are more likely to click your ads when it contains high-quality images with clarity. Make sure to use images that explain your business well, off-topic images can’t reveal your professional attitude.
Additional Tip: Facebook ranks ads based on the text portion. There must be an equilibrium between visuals and texts. In case your ads have excess texts, reduce it to some extent.
How Does Facebook Calculate Relevance Score (factors)?
Mainly there are three factors, such as:-
Performance of your ads: Are you able to get expected conversions from the ads?
Positive feedback of audience: How many apps have been installed, the number of clicks, your ads have got, video views count, form submission, and so on.
Negative feedback: It comprises of the action like clicks on “close these ads” or “why this ad appears”.
Closing Words
Facebook ads' relevance score is undoubtedly a crucial metric for advertisers to check, but they can’t skip other factors such as cost-per-click. Hopefully, our article helps you out to improve and calculate an accurate relevance score.
Learn More About Facebook Relevance Score From This Video:-
