Facebook carousel ad- Today's most Effective Ad Format

Opened a Facebook account!

1st- A video ad from a top brand.

2nd- Slideshow ads from other companies.

3rd- Again a video ad from another brand...

Yes, this is the scenario nowadays whenever we open our Facebook account. 

These visual contents in the form of videos, GIFs, slideshows, etc floating ubiquitously throughout Facebook these days have proved one thing. That people nowadays want intellectual content over stagnant ones. They want something that actually tells them all the things about a product or service. They don't want to spend their time reading and understanding texts. Moreover, they want to see a brand from several distinct aspects within a single clip. 

By understanding this requirement of their users, Facebook came with the next level of ad format named as the Facebook carousel.

Well, we are here with our article, by going through which, in a step by step manner, you can clear the cloud of doubts related to this new ad format.

What do you mean by the Facebook carousel ad?

It is a format of advertisement by which Facebook allows its users, especially marketers to showcase their 3-5 images or videos along with the text or sharable link in a single ad.

This viable ad format not only discovered a new and artistic way for traders to advertise their multiple products on a single ad but also helped them to create an emotional bond with their audience by narrating their brand's story more effectively.

What expert says about this ad format of Facebook?

Without wasting your time anymore, we want you to hear the perks of Facebook carousel ads straight from the horse's mouth.

1. Kinetic social, one of the leading social media marketing agencies from the past 15 years, confirmed from one of their reports that by using carousel ads format, an advertiser can gain up to 10 times more traffic on their website compared to stagnant sponsored posts on Facebook.
2. LOVOO, a famous online dating app released a report saying that they have experienced an overall increment of 72% in their click-through rate when they started using a carousel ad format when compared with mobile app with a single image. 
3. Airbnb, a very famous online marketplace since 2008, declared this ad format as the shortest and sweetest form of advertising. Moreover, they declared it as the most powerful ad form by which one can even grab the attention of audiences who are highly distracted. 

How can you make the most out of Facebook carousel ad format?

• Let's cherish your carousel ad with the toppings of the story. 

Stories are one of the most compelling ways to reach directly in the brains and hearts of viewers. Hard to ignore and easier to understand, a story within a carousel ad can include Icing on the cake.

• Create a seen peek of your brand's product.

By utilizing a rotating carousel ad you can showcase all the new arrivals of your brand. You can also practice it to showcase all the existing products or services that your company offers. By this, you can inform people about the varieties of products you are rendering. 

• Let people not evade from your key articles and contents.

If you don't want your audience to be away from the most excellent articles of your brand, then the carousel ad is the ideal way to practice this effectively. Hence take the top-notch articles, make their slides and let it in front of a much wider audience. 

Let's wrap it up: 

Facebook is one the most fascinating yet tricky platforms to work with. However if you work smartly by using the most attractive and appealing format of video advertising called Facebook Carousel then you can set up your entire dynasty here very easily. 

Hence the time has arrived to be the king of your industry.

So take a foot forward and set your brand on fire.