Unknowingly, mobile phones have become an essential part of our lives.
Just think, how much time do you personally spend on smartphones, in comparison to that of laptops and tablets!
Nowadays, most of the people check their emails, shop online, order food online, and do many other things just using their smartphones.
The reason, mobile phones are handy and help people to stay connected all the time.
Considering all these technological improvements, businesses have put in their best steps to begin with Mobile advertising.
See what advertisers and experts researched about mobile ad campaigns.
Results of research…
About a team of 22 top brands and 3000 users took part in this research and concluded that mobile ads are doing 30 times better than internet ad campaigns.
They showed that simple SMS ads are 27 times more convertible than banner ads on the internet.
And hence, in this way, mobile ads are making a new boom in the industry of digital marketing, giving a light of hope for the advertiser to reach their audience more successfully.
In this article, we are going to dig a deep hole on why mobile ads are way too effective than internet ads. So, in the end, decide yourself, whether to put your leg in this or not.
So let's get started. But before that, let's have a small look at what mobile ads are actually.
What are Mobile Ads?
It is a type of advertising that appears with wireless connections on mobile devices such as smartphones and tablets.
This kind of advertising is nothing different than online marketing. The only variation is mobile ads are customized according to mobile measurements.
Reasons behind this boom in digital marketing.
- The number of mobile users > Number of PC owners with the internet.
Recently, a survey uncovered the fact that the number of PC users are only one-fourth than the total number of mobile users globally. Reason, mobile phones are handy, inexpensive, and give all the features as one laptop can.
Hence, by mobile advertisement, advertisers and marketers can make a 24/7 bond with their audience. And also intensify the number of the targeted audience by reaching many more audiences smoothly.
- Mobile ads give multiple ways to reach an audience than a PC can.
Where a PC advertiser can reach his/her audience via the internet Ads only, the person who uses mobile ads has a lot of opportunities in their bag.
For instance, SMS (text messages), MMS, social media ads, missed call notification, email ads, and a lot more.
- Mobile ads create more impact than PC ads do.
Since mobile is for personal use, people are more likely to pay attention than PC ads. It is because the user has optimized it according to his/her likes, dislikes, hobbies, age, income, and a lot more. And hence, they expect ads according to their area of interest only.
- The mobile phone has taken geo-targeting to another level.
When you install a new app on your smartphone, it asks to access geolocation, right?
This feature has been proved as a gold mine for the advertisers. It is because, by this, an advertiser can get to know about his/her audiences' geographical location within seconds.
Once you get to know about the targeted audience's location, hit on him/her by sending ads related to their location, such as flat 15% off in nearby restaurants or discovering new shops nearby their area.
- The probability of ignoring mobile ads is less than internet ads.
Since people generally carry their phones in hand or keep it near to them always. It has reduced the chance to ignore ads, either intentionally or unintentionally.
Moreover, that, if advertisers provide a catchy headline or eye-grabbing picture with it, then the chances for the user to open it increases more often. Also, it can increase the CTA rate drastically.
Wrapping Words
Mobile Advertising has come up like thunder in the world of digital marketing and has taken over all the other forms of advertising.
In such a scenario, if you are lagging behind it, then probably you are digging the grave for your own brand, unfortunately.
So, don't wait for the right time to arrive. Instead, make this time the right one and put the best step forward towards it.
