Facebook carousel ad- Today's most Effective Ad Format

Opened a Facebook account!

1st- A video ad from a top brand.

2nd- Slideshow ads from other companies.

3rd- Again a video ad from another brand...

Yes, this is the scenario nowadays whenever we open our Facebook account. 

These visual contents in the form of videos, GIFs, slideshows, etc floating ubiquitously throughout Facebook these days have proved one thing. That people nowadays want intellectual content over stagnant ones. They want something that actually tells them all the things about a product or service. They don't want to spend their time reading and understanding texts. Moreover, they want to see a brand from several distinct aspects within a single clip. 

By understanding this requirement of their users, Facebook came with the next level of ad format named as the Facebook carousel.

Well, we are here with our article, by going through which, in a step by step manner, you can clear the cloud of doubts related to this new ad format.

What do you mean by the Facebook carousel ad?

It is a format of advertisement by which Facebook allows its users, especially marketers to showcase their 3-5 images or videos along with the text or sharable link in a single ad.

This viable ad format not only discovered a new and artistic way for traders to advertise their multiple products on a single ad but also helped them to create an emotional bond with their audience by narrating their brand's story more effectively.

What expert says about this ad format of Facebook?

Without wasting your time anymore, we want you to hear the perks of Facebook carousel ads straight from the horse's mouth.

1. Kinetic social, one of the leading social media marketing agencies from the past 15 years, confirmed from one of their reports that by using carousel ads format, an advertiser can gain up to 10 times more traffic on their website compared to stagnant sponsored posts on Facebook.
2. LOVOO, a famous online dating app released a report saying that they have experienced an overall increment of 72% in their click-through rate when they started using a carousel ad format when compared with mobile app with a single image. 
3. Airbnb, a very famous online marketplace since 2008, declared this ad format as the shortest and sweetest form of advertising. Moreover, they declared it as the most powerful ad form by which one can even grab the attention of audiences who are highly distracted. 

How can you make the most out of Facebook carousel ad format?

• Let's cherish your carousel ad with the toppings of the story. 

Stories are one of the most compelling ways to reach directly in the brains and hearts of viewers. Hard to ignore and easier to understand, a story within a carousel ad can include Icing on the cake.

• Create a seen peek of your brand's product.

By utilizing a rotating carousel ad you can showcase all the new arrivals of your brand. You can also practice it to showcase all the existing products or services that your company offers. By this, you can inform people about the varieties of products you are rendering. 

• Let people not evade from your key articles and contents.

If you don't want your audience to be away from the most excellent articles of your brand, then the carousel ad is the ideal way to practice this effectively. Hence take the top-notch articles, make their slides and let it in front of a much wider audience. 

Let's wrap it up: 

Facebook is one the most fascinating yet tricky platforms to work with. However if you work smartly by using the most attractive and appealing format of video advertising called Facebook Carousel then you can set up your entire dynasty here very easily. 

Hence the time has arrived to be the king of your industry.

So take a foot forward and set your brand on fire. 

  

05 Facebook Ad Hacks That Will Increase Your ROI Dramatically

For those who are new to Facebook ads, establishing the very first campaign ultimately becomes a challenging task. There are tons of decisions a beginner needs to make, including the selection of the best ad format, determination of targeted audience, ads placement, and so on. All these decisions are indeed crucial since they eventually contribute to the success of our Facebook ad campaign to increase your ROI.

Well, I’ve obtained some effective ways to flourish your existing campaigns, boost ROI, as well as, raise the profit margin of your business. In simple words, you are going to be familiar with 05 Facebook ad hacks to implement later.

Interested? So, let’s get started!

Find Out Right Audience To Target

Blindly Targeting is worth being compared with a draw-based lottery, where participants pick a number and wish to match it with the number drawn. But, you can’t win all the time unless you’ve got a stroke of sheer luck, got it?

Instead, spend a handful of time researching your potential audience. Here, you have to examine an age-group that might be interested in buying your products. Once done with the investigation, Know their interest, behavior, and income to make a big hit. Moreover, proficient marketers should acquire a deep understanding of its targeted audience: their previous purchasing history, likes, dislikes, and lots more.

Hang Up Instagram Ads While Using Facebook Ads

Native Ads

Based on my individual experience, I would say Instagram ads are a bit expensive these days in comparison to its substitutes. While undergoing recent research, I’ve found that Facebook ads bestow more to ROI, while Instagram ads slightly miss it. Also, advertising expense on Instagram isn’t much remarkable enough to accelerate the conversion rate to a greater extent. Therefore, you should choose either Facebook or Instagram for advertising.

Set out retargeting strategies for discarded checkouts

Everyone who visits your site doesn’t end up buying, they sometimes simply go through the landing page information, see available offers, scroll down the products, and then exit. All these visitors are eligible for re-targeting. For better influence, try videos to get them converted into potential leads, and then into buyers consequently.

In this way, when they think to step out from your site, your videos will play to let them know the perks of being your customer. Make sure your video is pretty compelling to convince the re-targeted audience to think again regarding purchases and probably become a customer.

Showcase Offers And Discounts

In most cases, people signup for a free trial only when they look forward to getting exciting offers. For higher ad engagement, you should have the art to showcase these offers in a way that looks very eye-catchy and exhilarating. Discount is something that people crave for, so the moment they will see your ads with mind-blowing offers, they would surely go for it.

For instance, create ads that display offers for a limited period, like- “50% discount for the next six months”.

Switch To Messenger Ads

An average Facebook user spends one-third of his time on messenger out of the entire time of using Facebook. For this reason, it’s an ideal place to advertise effectively in less expenditure. It takes a few minutes to create ads for messenger since you can post existing ads (from ad manager) after doing some alteration in the content. 

End Line

For wrapping up, you might already use Facebook ads. If not, then start doing it as early as possible because the platform is getting robust with time. No matter what your niche or which industry you fall in, these 05 Facebook ad hacks intend to ease up your advertising stress and provide better coverage to your ads.

A Complete Guide To Using Native Ads For Your Social Media Campaigns

Are you also searching for several ways to supercharge your social networking efforts?

Have you tried using Native ads yet?

Native advertising not only helps build your social followers and improve social engagement, but it also brings your branded content to high-quality consumers.

Thus, here in this article, you will get to discover what are native ads and how you can incorporate them directly into your social media marketing.

What are Native Ads?

Native advertising is described by the Content Marketing Institute as paid marketing that delivers relevant, meaningful, and targeted information to your audience in a form that looks like the native or non-ad content on the site.

Here is how to begin integrating native ads into your marketing on social media.

1. Determine your goal :

Well, native ads give your business several potential benefits. Several types of research have even concluded that native ads will help you build brand awareness and trust, plus help bring your content to subscribers.

Native ads also offer additional benefits, including SEO and social proof. Promoted posts on any popular social media site’s are getting your message across to a wider audience and can drive traffic back to your website or blog. They can be useful if you have a new site, and you haven't had time to set up a good SEO.

2. Try to build quality ad content :

Focus on creating content that is helpful and interesting, attracts attention, and gives value to get the most out of your native ad investment! And battle the urge to sell.

3. Take help of Native Ad Targeting :

You can even retarget native ads to them who have visited your website to view any of the products or services, or you can also present native ads based on their search interest. 

Well, native ad targeting can be a lot more helpful in finding out your potential audiences as well. 

Anyways, as now you are all cleared with what native ads are and how to get started with integrating native ads into your marketing on social media, let us now discuss about the different Native Ad Spy Tools to guide you in the best possible way:

• Adbeat :

If your goal is to uncover the marketing strategies of your competitors that have helped them thrive in the market, then this tool can help you a lot. It has been recognized by marketers, agencies, publishers, and ad networks as a perfect tool. 

• AdPlexity :

Well, this particular tool primarily focuses on targeting campaigns across all popular devices. It allows you to keep track of two important things in nearly 32 countries including native ad units and landing pages.

• PowerAdspy :

It is one of the most powerful tools, which will help you find out the top-selling ads from Facebook. With the help of this excellent tool, you can keep an eye on all your competitor's advertising activities on Facebook, along with their content, strategies, target audience, and thus will help you to implement the best strategy for your Ads.

• Advault :

Advault steps ahead in scrapping one of the best native ads, over complete 13 advertising network, and almost around 19 countries. 

It can scrap up a whopping 7.3 million native ads total. Many affiliate marketers have even started using these methods to track their native ads from the top competitor. And this tool will surely be the best for those brands, who are looking for promising and successful affiliates.

• NativeAdBuzz :

It scrolls through nearly 10 native ad networks and extracts crucial data about your competitors from native ads, such as; keywords, language, advertiser URL, country, impressions, landing pages, publishers, date, network, etc.

Conclusion

There has always been a lot of buzz about social media, along with its growing marketing tactics. Hopefully, this article will help you a lot to have a piece of detailed information on what are native ads, how you can incorporate them into your social media marketing, and about the different native ads spy tools as well.

Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update

Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update: Without keeping an eye on your competition's strategy, you can't plan your strategy. And so what this article is all about. Here, we are going to discuss some of the important reasons why should spy on your competition. So, without wasting a minute, let us get into the article!

Top Facebook Marketing Strategies That Every Businessman Should Leverage

A planned marketing strategy will help one reach their target audience more efficiently and efficiently. Businessmen's use Facebook in a way that it has some positive outcome for the business. The simplest thing you can do with your Facebook account is by making use of what you know and add more value to it.

Everyone is aware of the power that Facebook holds. You may see that many businesses nowadays are heading towards Facebook. Facebook marketing also has its own set of rules that everyone should follow.

Steps For Making Better Marketing Strategy On Facebook For Growing Online Business: 

• Setting Up Of Goals 

Before starting with anything, you need to be clear about your goals. Once you are clear about what you want to do with your Facebook account (whether gaining brand awareness, leads or increasing web traffic). Setting up goals and implementing it as a part of the Facebook Messenger Marketing Strategy always work.

• Pinpoint Target Audience 

Creating strategies for marketing on Facebook is of no use if you are not able to reach your target audience. You need to be sure about the audience you want to target. After knowing your audience, you can start converting your target audiences into the desired customers using the Facebook Ads Manager.

• Setting Up Budget 

Since you have your goals and target audiences ready. It’s time to plan for the monthly budget. Before starting investment on any specific feature, make sure to check out the initial goals that have been set by you. A Facebook marketing budget would include – 

Boosted posts, pages like ads, conversion, lead generation ads and content   creation. One needs to decide on which features do they need to set up their budget.

Just to make things simple, I 'm adding an instance of how reasonable Facebook Marketing Budget helpful for Small Business Owner:

"John owns a restaurant and is planning to establish brand recognition for his restaurant. To make it possible, he searched and found that posting 5 times a week could make him gain 1,000 followers within 6 months. As a business owner, John doesn't have any knowledge of gaining followers using different processes. Thus, to make it a success. John decided to hire a digital marketing firm. For all the processes, John set up his monthly budget of $900, out of which he kept $500 for all digital marketing processes, $300 for liking page, and ads. And $100 is kept for paying to the boosted posts such that more followers can see his posts."

• Plan Engaging Content

Facebook Messenger Marketing

As you have your goals, target audiences, and a planned budget. It’s time to draft content to post on Facebook Page. It is strongly recommended that one should get their posts planned a month ago. And start maintaining the regular posting schedule for posting up to 5 posts a week or so. This is one of the best ways to manage topics on which you are posting, get their plans ready for upcoming holidays or events, and be consistent while posting. One will also require to add images and videos on their posts, it’s important to keep some tips in mind before posting it –

• One must try to add real images with faces in them.
• Choose bright, and high-resolution images.
• Try to avoid adding cheesy stock photos on your posts.
• There are 15% or fewer people who watch Facebook videos with sound on. Make sure your video is good enough to convey the message even without the sounds.

Apart from this, one can also try –

• Planning for equally engaging ads.
• Keeping a habit of monitoring things/process daily.

Above mentioned are some of the points that every businessman should keep in mind before planning to use Facebook as a marketing platform for the expansion and growth of their business. With a saying that – "One should use a consistent Facebook marketing strategy to attract more customers and grow their business in a better way." You will understand that Facebook has become one of the most profitable and valuable marketing channels that can help any business grow. By this, I would like to end my article here. Hope you guys gained some knowledge reading it.

How To Improve Your Facebook Relevance Score In Three Easy Steps?

In the world of online marketing, Facebook acts as a key to business success. But the ever-changing Facebook algorithm has made it challenging for marketers to create outstanding ads. Here, what matters the most is a good relevance score. 

An improved relevance score saves your money and grabs a greater audience reach the same time. In short, a high relevance score is directly proportional to a successful Facebook advertising campaign.

Now, the question arises, how can a business boost their relevance store out of their already hectic schedule? To get a suitable answer to this question, read this article and also find out how to improve the relevance score for your Facebook ads.

What Does Facebook Ad Relevance Score Mean?

Facebook Ad Relevance Score is 1 to 10 metric (lowest to highest) that determines the relevance of your Facebook ads to your targeted audience. 

Facebook never discriminates among its Ads, when it comes to allocating relevance scores to them. The platform ensures a systematic approach to calculate how prosperous ads will become.

How Can You See Your Relevance Score?

Facebook Relevance Score

Facebook considers a lot of factors in order to calculate the relevance score for your ads. But, before that, your ads should be displayed 500 times. Once you overstep the number 500, you can conveniently check relevance score in the Facebook ads manager. All you need to do is:-

• Go to Facebook Ad Manager
• Now, click on Campaigns.
• Then, click on ‘Ads’.
• Finally, click ‘Relevance Score, that’s it!

Remember, your relevance score relies entirely on how your audience reacts (positive and negative feedback) after watching it. In retrospect, you need to optimize your ads and try to make them captivating as much as you can.

How To Improve Facebook Ads Relevance Score?

We have gathered slightly different yet simple approaches to raising your ad’s relevance score. Let’s take a peek on them. 

Define Your Targeted Audience First

Before you get started with Facebook ads, you ought to figure out a precise audience to whom you want to show your ads. Even if you have never undergone the method of creating buyer personas or haven’t done audience research before, it's time to kick off a great start.

Few things listed below that you should bear in mind while creating your buyer personas:-

1. Age, name, gender, occupation as well as the interest of your targeted audience
2. Their issues and trouble spots
3. Customer response and feedback.

Cross Check Your Ads With A/B Test

Split Testing

One of the best yet simple ways to improve your Facebook ads is split testing. It helps you to know your audience’s response that you might be receiving after final publication.

Split testing (also called A/B testing) is a systematic technique of testing two versions of the same ad copy/website/pages to see which version performs better. There is a pair of a simple process to do that:-

• Show the same ad copy to two different audiences as it gives you feedback from both the groups which help a lot in making improvements.
• Show different ads copies to a single audience group to find out which goes best with your targeted audience.

Choose Superior Quality And Relevant Images 

This one seems pretty obvious and creates a great impact on your Facebook Relevance Score. People are more likely to click your ads when it contains high-quality images with clarity. Make sure to use images that explain your business well, off-topic images can’t reveal your professional attitude. 

Additional Tip: Facebook ranks ads based on the text portion. There must be an equilibrium between visuals and texts. In case your ads have excess texts, reduce it to some extent.

How Does Facebook Calculate Relevance Score (factors)?

Mainly there are three factors, such as:-

Performance of your ads: Are you able to get expected conversions from the ads?

Positive feedback of audience: How many apps have been installed, the number of clicks, your ads have got, video views count, form submission, and so on.

Negative feedback: It comprises of the action like clicks on “close these ads” or “why this ad appears”.

Closing Words

Facebook ads' relevance score is undoubtedly a crucial metric for advertisers to check, but they can’t skip other factors such as cost-per-click. Hopefully, our article helps you out to improve and calculate an accurate relevance score. Learn More About Facebook Relevance Score From This Video:-

                                                   

05 Cunning Ways To Spy On Your Competitor’s Facebook Ads

Have you ever thought of what your competitors know that you don't know?

If you don't know, then let me tell you that, Facebook comes along with some of the hidden yet known tools which can surely make it a great way to get information about your competitor's strategy.

With a small amount of knowledge about what other people in your field know, you can understand how to enhance your marketing strategy and can get started with creating big things. 

Yes, I know it is not that easy as we think! But still, given below are some of the strategies which can help you out to spy your competitors!

• Take the help of Facebook Graph API to know your competitors

Previously, we all were able to watch every single information which had been stored by Facebook. 

And this structure, maintaining all the data is known as Facebook Graph API. Well, if you are a developer, then you must be aware of how powerful a tool it is! Right? 

It could help you to link your site to Facebook. And there are a lot of ways by which you can use this strategy to learn about your competitor's BTS(Behind the scenes) strategy. Just get to know the right way to use it!

• Spy tools are also available

Well, spying your competitor's strategy can be easier if you will know the perfect way to do it. And here, spy tools for Facebook can help you a lot. 

There are a lot of spy tools available in the market, which could surely help you to do so! I can list some of the popular tools which you can use to keep an eye on what your competitors are doing!

1. PowerAdspy
2. Adespresso
3. Adplexity
4. Whatrunswhere
5. Spyfu

• Learn about the messaging approach of your competition

If you haven't already noticed it, then let me tell you, Facebook's messenger app is a game-changer for every business.

This is so because, millions of people prefer using Facebook Messenger for interacting with each other, rather than using the web application. 

And one of the best things about this excellent application is that you can easily get to know about what your competitors have planned, by just visiting their Facebook page. 

Firstly, you can watch their usual response time. This shows how much of their strategy depends on Messenger and can provide you with a benchmark for your engagement.

And lastly, if your competitor is using any bot, then you can directly interact with it from their page! Hiding of the secret is not required here.

It is said to be a simple and easy way to know what your competitors are using to interact with interested customers and visitors, and the best way to plan your strategy.

• Have a brief study on your competitor's ads

Spy Tools For Facebook

Well, one of the best tools for having research on your competitor's ads is the "Info and Ads"! Which you can easily find on every business page. 

This feature was launched in June in the year 2018! And is being used by many businessmen out there. It is a great way to have a look at how other brands are advertising themselves. 

And if you want to use this tool, then all you have to do is to visit one of your competitor's page on Facebook and then click on the Info and Ads option. From there only, you will be able to watch all the live ads of your competitor.

• Know well how to deal with criticism

Social media is a place where you will get to experience a lot of things, and criticism is among them. 

There is either a positive or a negative lesson to be learned on social media. If people give lots of love and support to your business or brand, then there can be chances that some might even hate your business or brand as well. So, it just depends on you, like how well you are going to handle that situation. 

Study what they say, and how your competitor's respond to their reaction from their clients. Look at fields in which you might be able to improve yourself! It is a straightforward but efficient way of measuring how your customer service ranks in comparison with those in the same sector. 

One advantage of Facebook over other platforms, such as Twitter is that you can see how to resolve a complaint by pursuing a single thread instead of searching for scattered emails.

Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool

Conclusion

We are done now!

Hopefully, this article can help you with the 05 excellent strategies to spy your competitors.