06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business. 

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons

When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google.

Some of the common questions which arise in our mind are:-

1. Which platform can offer more reach?
2. Bing Ads VS Google Ads - Is Google more expensive than bing?
3. On which platform I get to target more specific audiences.
4. Which has better capabilities to increase conversion and revenue?

We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked.

In a nutshell, markets must combine the power of both these platforms and proceed to advertise.

Come on! Let’s take a deep dive into the relationship between Google and Bing.

But, before that lets know a brief about Google & Bing.

Google-

Google advertising offers two networks for advertising. They are:-

Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results.

Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads. 

Bing

You might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks.

 A Quick Comparison of Google over Bing

After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go.

Display URL

Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not.

Descriptive text

If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text.

Keyword Strategy

Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes.

CTR (click-through rate)

Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair.

Audience Reach (Google VS Bing)

‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion- Bing Ads VS Google ADs. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach.

Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks. 

Comparison Of Cost

The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google.

So, Which one is going to Be Your Mate? Google, or Bing.

As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance.

Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics.

In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion..

End Line

We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights. 

How To Find Best Performing Facebook Ads Using PowerAdSpy

05 Admiring Reasons Why Mobile Advertising Is More Convertible Than the Internet once!

Unknowingly, mobile phones have become an essential part of our lives.

Just think, how much time do you personally spend on smartphones, in comparison to that of laptops and tablets!

Nowadays, most of the people check their emails, shop online, order food online, and do many other things just using their smartphones.

The reason, mobile phones are handy and help people to stay connected all the time. 

Considering all these technological improvements, businesses have put in their best steps to begin with Mobile advertising.

See what advertisers and experts researched about mobile ad campaigns.

Results of research…

About a team of 22 top brands and 3000 users took part in this research and concluded that mobile ads are doing 30 times better than internet ad campaigns. 

They showed that simple SMS ads are 27 times more convertible than banner ads on the internet. 

And hence, in this way, mobile ads are making a new boom in the industry of digital marketing, giving a light of hope for the advertiser to reach their audience more successfully.  

In this article, we are going to dig a deep hole on why mobile ads are way too effective than internet ads. So, in the end, decide yourself, whether to put your leg in this or not.

So let's get started. But before that, let's have a small look at what mobile ads are actually.

What are Mobile Ads?

It is a type of advertising that appears with wireless connections on mobile devices such as smartphones and tablets.

This kind of advertising is nothing different than online marketing. The only variation is mobile ads are customized according to mobile measurements.

Reasons behind this boom in digital marketing. 

• The number of mobile users > Number of PC owners with the internet.

Recently, a survey uncovered the fact that the number of PC users are only one-fourth than the total number of mobile users globally. Reason, mobile phones are handy, inexpensive, and give all the features as one laptop can. 

Hence, by mobile advertisement, advertisers and marketers can make a 24/7 bond with their audience. And also intensify the number of the targeted audience by reaching many more audiences smoothly.

• Mobile ads give multiple ways to reach an audience than a PC can. 

Where a PC advertiser can reach his/her audience via the internet Ads only, the person who uses mobile ads has a lot of opportunities in their bag.  

For instance, SMS (text messages), MMS, social media ads, missed call notification, email ads, and a lot more. 

• Mobile ads create more impact than PC ads do.

Since mobile is for personal use, people are more likely to pay attention than PC ads. It is because the user has optimized it according to his/her likes, dislikes, hobbies, age, income, and a lot more. And hence, they expect ads according to their area of interest only.

• The mobile phone has taken geo-targeting to another level. 

When you install a new app on your smartphone, it asks to access geolocation, right? 

This feature has been proved as a gold mine for the advertisers. It is because, by this, an advertiser can get to know about his/her audiences' geographical location within seconds. 

Once you get to know about the targeted audience's location, hit on him/her by sending ads related to their location, such as flat 15% off in nearby restaurants or discovering new shops nearby their area.

 

• The probability of ignoring mobile ads is less than internet ads.

Since people generally carry their phones in hand or keep it near to them always. It has reduced the chance to ignore ads, either intentionally or unintentionally. 

Moreover, that, if advertisers provide a catchy headline or eye-grabbing picture with it, then the chances for the user to open it increases more often. Also, it can increase the CTA rate drastically. 

Wrapping Words

Mobile Advertising has come up like thunder in the world of digital marketing and has taken over all the other forms of advertising. 

In such a scenario, if you are lagging behind it, then probably you are digging the grave for your own brand, unfortunately. 

So, don't wait for the right time to arrive. Instead, make this time the right one and put the best step forward towards it. 

 

A Quick Guide To Facebook Video Guidelines To Help You Create Better Video Ads

Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook! 

The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad. 

So, without waiting, let us jump into the best Facebook video guidelines as soon as possible:

Requirements for an excellent Facebook video

If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are:

Length

• Your videos can be approx 240 min long.
• The minimum length of the video ad can be 01 seconds.

Format

• You can use the MP4 or MOV format.
• Apart from that, there are a variety of video formats that you can use while doing  Facebook marketing.

Audio

• 12kbps or more
• Stereo AAC Audio

Resolutions

• 1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes.
• The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio.

Supported aspect ratio

• 16:9 landscape and 9:16 portrait
• 2:3, 4:5 in vertical 
• 1:1 square ratio

Frame rate

• Maximum frame rate is 30 FPS(Frame Per Second)

How to create a compelling Facebook video ad?

The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads:

• Plan for "On-the-go"

Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio. 

• Let your efforts speak!

According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA's that are appealing and can easily be understood. 

• Short is beautiful

Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes. 

• SEO is everything

You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video's description. 

Don't forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it. 

• Make use of CTA carefully.

If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act. 

• Make yourself clear about your goals!

I saved this point for the last and, the reason behind this is that it's not a mechanical part! It's one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions:

1. Are you intending to convey a story?
2. Are you seeking for some views or having any click-through purpose?
3. Or you want to introduce your new brand or product?

Conclusion

If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease. 

How Does Youtube Videos Spy Tool Help Marketers?

In the world of the web, a marketer must perform like James Bond to reveal the secrets of successful advertising & branding. For doing so, they can either use compelling spy tools for quick results or waste a lot of time in manual operations. When it comes to initial branding, YouTube is determined as the best platform to reach more potential audiences in less time among the renowned social media networks.

But, the question arises is how can someone track their competitors’ YouTube campaign and fetch ideas to recreate their strategies. A simple answer to this question is- using the Youtube videos spy tool.

Before you proceed, it’s mandatory to choose the right tool for optimal results. This guide will let marketers find out ways to attain triumph and make the most out of YouTube campaigns.

Benefits of Youtube videos Spy Tool.

Snooping your competitors is indeed a beneficial deed. In this context, a spy tool effectively eases up the entire proceedings by unveiling valuable information. To date, several competitor analysis tools have been already introduced in the market with unique abilities to track high-engaging YouTube videos in your niche.

With an appropriate tool on the table, a market doesn’t need to spend a lot of time and effort as he used to do before. Instead of wasting much time in using a Facebook ads finder for  investigating your competitors, use some intelligent tools that cool your jets.

List of youtube videos spy tools you must take a peek.

PowerAdSpy

PowerAdSpy is the leading ads intelligence software that contains gigantic databases of Google, Facebook, Instagram, and now YouTube. The best part, you can start a ‘free trial’ without sharing credit card details, unlike most of the tools. This smart tool identifies the ads that deliver a good chunk of profit to the ads of your competitors. In this way, you can easily derive ideas for setting up advantageous ads designing policies.

SEMRush

SEMRush is a well-known name among businesses since it has unique features of competitor analysis and ad tracking. As a newbie users can use this spy tool to list out their competitors’ backlinks along with Google search engine ranking of ads. SEMRush attracts more and more marketers due to its simple dashboard, which is often missing in most of the tools.

Sprout Social

Since social media is defined as the most effective means of reaching your customers, Sprout Social ranks as top tools of the present time. This tool allows you to learn competitor social media campaigns from different perspectives. No matter if you want to catch a glimpse of YouTube ads or make a thorough study, Sprout Social works best in any case.

Social Blade 

Social Blade is an outstanding tool that tracks down even renowned brands on social media. It analyses the metrics of Instagram, Facebook, YouTube, and LinkedIn to present more precise data to the advertisers for creating high-engaging ads. For instance, Social Blade identifies top ads based on grades and runs them in your feed.

Awario

With a dominant tool like Awario, businessmen can keep an eye on various aspects of their business. It includes the investigation of social media platforms where your competitors remain engaged most of the time, how do your competitors post on their advertising campaigns, and also the mode of distribution. This tool also lets users set up alert notifications so that they can get valuable insights from the content of competitors.

Also, Watch This Video On How to Search Competitors YouTube Ads By Keywords:-

Conclusion

From the details up to now, it’s obvious that tracking your competitors and their ads on YouTube can’t be an easy job to do. The process consists of learning from others’ failures (your competitors) to nurture yourself as a successful entrepreneur. With this list of powerful tools, you can pick the best youtube videos spy tool to polish your existing employee management strategy to make a big hit.

The Ultimate Guide to Creating Facebook Messenger Ads

There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads.

Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.

In this article, we will have an in-depth discussion on:

1. What are Facebook Messenger ads?
2. Why are FB Messenger ads known to be awesome?
3. What are the different types of FB Messenger ads?
4. How can you make your own Messenger ads?

So, without any further discussion, let us get into the article!

What are Facebook Messenger ads?

Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors.

On the other hand, Messenger ads originate a higher level of engagement.

Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail.

Why are FB Messenger ads known to be awesome?

Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.

1. Fb Messenger ads help you grab all the anticipated data.
2. They have almost incredible engagement rates.
3. Messenger ads allow you to communicate with the prospect later whenever you want, without paying.

What are the different types of FB Messenger ads?

Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication.

Basically, there are three forms of Facebook advertising, which we are going to discuss below:

Messenger ads

Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox.

Sponsored messages

With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.

Click to messenger ads!

These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of "Send Message" will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand.

How can you make your own Messenger ads?

Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.!

Log into your Facebook account.

First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.

Choose your marketing objective.

In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab.

There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue.

Ad set name

Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type.

Then 'click to messenger' option will get selected by default.

You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the 'sponsored message' if you wish to move your ad into the customer's messenger feed..

Define your audience

It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision.

Budget and schedule

Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.

Create and thus launch your ad

Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.

Conclusion

That's all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!

How Much Do Facebook Ads cost? An Ultimate Guide To Pricing

With an overgrowing population on Facebook, effective advertising has been a bit challenging these days. For a business working on a shoe-string budget, it’s always crucial to figure out how much Facebook ads cost before getting started.

Well, determining the exact cost might be tricky, but the answer is too straightforward. Advertising on Facebook never exceeds the budget you anticipate. Regardless of the factors that influence cost, a well-framed strategy always helps your business to reach the defined advertising goal. 

Today, we will throw some light on quite a few ways that help you to optimize your Facebook ads for fetching maximum audience engagement. When your ads seem highly appealing, you no longer need to worry about cost or budget.

What’s the cost of Facebook advertising?

Businesses often remain curious regarding the impressions, clicks, or conversion of their ads. As an absolute answer to their question of how much does Facebook ads cost, there isn’t any specific cost yet decided because so many factors are there which affects the overall cost.

A big thanks to social media experts and brands that regularly analyze and reveal the cost of ads. For a quick reference guide, you can read out the information given below.

In the USA, the CPC comes to $0.35 internationally and $0.28 within the US.

Likewise, cost per like arrives at $0.23 in the United States.

And, the app install cost is $2.74.

It was merely a brief note to give you an idea of getting started. Rest, go through the latest research, statistics given by social media experts, and other true resources for better justification.

Factors Determine Facebook Ads Cost

Biding: Shows Your Interest in exhibiting your ads

As soon as you create a Facebook ad, ultimately you become a part of an immense audience gathering who are trying to stand out from others. Here, the bid of the amount you choose is the evidence of exposure your ads will get.

Relevancy and ads quality

Facebook identifies how relevant your ads are on the basis of engagement it brings. The famed social networking platform considers both the positive and negative responses on those ads. Does the concept of positive and negative seem confusing to you? Let us make it clear:-

• Positive Feedback- larger no of clicks, app installs, likes, reactions, etc.

• Negative Feedback- When someone clicks- ‘I don’t want to see these ads’.

This shows that your ads must be relevant to the targeted audience so that they find it useful and give more positive feedback. In this context, an advertiser must always conduct quick audience research and check competitor’s ads before creating Facebook ads.

Action Rates on Facebook

Before displaying your ads on the platform, Facebook tries to analyze how the audience will respond to those ads or simply skip. For instance, if your ads promote a Facebook ads management such as PowerAdSpy, then Facebook will find an audience who belongs to a branding/advertising niche. Therefore, keep the audience estimation rate always high as a low estimation rate increases the cost of advertising.

Robust Audience Targeting

Whom you are targeting on Facebook and how you are targeting has a great impact on the cost of ads. The less competition there is, the easier it becomes for brands to reach their potential audience. Every advertiser must have the potential to identify the right audience to target. Factors like age, gender, income, and interest show whether leads will convert or would vanish.

Number of advertisers

You might have noticed that the number of advertisers suddenly rises during festive occasions. Brands try hard to grab opportunities during such festive seasons.

Summing Up

So, that has been such a long conversation, and we hope that you have now understood Facebook advertising costs. In simple words, when you establish correct strategies for your campaigns, then cost automatically goes down, but ads easily stand out from others.