Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today's advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y'all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns. 

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers' heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb's algorithm gives priority to the responses other than the number of likes.

That's why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers 

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y'all are going to use them. 

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y'all a lot. 

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost. 

How To Create Facebook Surveys That Works?

 

The idea of successful marketing begins with a comprehensive understanding of the audience and potential customers. Regardless of the platform you choose for brand promotion, the aim of creating targeted campaigns is going to be pretty much impossible without deeper audience insights.

Today, we will be heading off to the renowned social networking platform, Facebook. From the ease of obtaining valuable insights into knowing the taste of customers, marketers get multiple opportunities for acquiring winning campaigns.

05 Sure-fire Steps To Successful Facebook Marketing

1. Keep A Clear Goal In Mind

Before initiating the process to create Facebook survey, set a clear goal that consists of questions like:

• What’s the main reason for conducting the survey?

• What do you aim to figure out?

• Do you need to make improvements to your current audience?

• Is your survey aim at giving a boost to product launch and want more audience to know about it.

• Which niche of the audience will show interest in your brand?

With precise information in hand, even a less-experienced marketer can stand out from the cut-throat competition that currently goes over Facebook.

2. Understand Your Targeted Market

Knowing your market is indeed crucial to know the significance of targeted audiences. Based on the brand, its products, and services, determine which age-group aligns perfectly with all the parameters of the business. Accumulate precise information, narrow down this list to reach the ultimate objective.

When a marketer wishes to target regional customers, then proceed to fetch data out of people residing in a preferred location.

3. Do Proper Investigation

Scaling your marketing goal has a lot to do with defining the stuff for investigation. For instance, investigation of demand, competition, and consumer behaviour is vital for successfully launching a product. 

Representing products before the right audience requires less time & effort yet gives out excellent outcomes.

Unveiling these facts often provide profound glimpses for a further end to end groundwork. Investigating a worthless audience is not an investment, but it’s a waste.

4. Seek Help From Experts

Facebook has millions of active businesses that create Facebook surveys time to time. We recommend brands to collaborate with well-known panels because this guarantees credibility whether your message goes to relevant people or turns to dust.

There are thousands of popular panels helping newbie businesses to achieve long-term success through Facebook advertising.

Taking advantage from these panels, brands can pick valuable pieces of data to use later product (or service) improvement.

5. Turn Routes Towards Best Means Of Getting Answers

So far as Facebook stands as the most prominent platform when it comes to gathering statistics in no time. Moreover, it allows brands to interact directly with the audience, listen to their queries, and present valid answers through live features.

Over the years, surveys have proved to be an accurate and legit way to know what your audience expects to see in your offers. Since this method is transparent (no involvement of intermediary), businesses enjoy the uphold of powerful facts.

6. Supervise The Survey With Keen Sense

Surveys furnish a good chunk of evidence that contributes to designing appropriate products according to customers’ concerns.

Take out time to learn about the overall aspects of online surveys, especially Facebook to avoid mistakes. You can also cross-check the final ensue for maximum profit. 

How To Create Facebook Surveys?

Here are some quick steps to getting started with a Facebook survey for your brand. Check this out:-

1. Start with rolling out a poll over your FB business page.
   
   

2. Place the questions related to your brand for which you want to see responses.
   
   

3. Now, attach all the options for the audience and let them choose.
   
   

4. You can add attractive images and GIFs to attract more people.
   
   

5. Fix the time when you want the poll to end.
   
   

6. In the end, post your poll and see the results below.

Currently, over 90% of the business adopt Facebook surveys to hear directly from audiences rather than undertaking assumptive actions.

Conclusion

A neatly plotted survey never fails to deliver prosperity to businesses that struggle to earn fame and sell out their products to a broader audience. But, these data can’t do any wonder if a powerful evaluation is not in place. We hope our tips ease up the entire procedure of choosing the best tool to create Facebook survey.

04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Large number of people spend almost 06-07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products. 

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can't ignore the fact that mobile has also made way for businesses to grab a large number of customers. 

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers. 

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

1. Google Search Ads
2. Instagram Ads
3. Facebook Ads
4. Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps. 

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business. 

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click). 

You can take the help of mobile advertising platforms to target a number of channels along with;

1. Google Mobile Searches
2. Instagram's Mobile Feed
3. Facebook's Mobile Feed
4. In-App Ads

Now, these platforms work in two ways:

They allow publishers to sell advertisements and earn ad revenue.

They enable advertisers to serve advertisements to possible customers and showcase their brand. 

So, with the basics, let us take a look at some of the best platforms for mobile advertising. 

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers. 

Given below are the ad types one can use on mobile phones or tablets:

1. Image and text ads.
2. Video and image app promotion ads
3. The True view ads for promoting apps
4. The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

1. Image Ads
2. Slideshow Ads
3. Video Ads
4. Canvas Ads
5. Dynamic Product Ads
6. Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it's about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element. 

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It's a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

1. Stories Ads
2. Explore Ads
3. Image Ads
4. Video Ads
5. IGTV Ads
6. Collection Ads
7. Carousel Ads
8. Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using. 

Types of In-app Ads: 

1. Overlay ads
2. Push notifications
3. In-app banners
4. Rich media ads
5. Post-click landing page ads
6. Native ads
7. Skippable and Non-skippable Video ads
8. Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad. 

1. Where do most of the people spend their time?
2. What sort of devices do they use?
3. How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently. 

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business. 

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons

When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google.

Some of the common questions which arise in our mind are:-

1. Which platform can offer more reach?
2. Bing Ads VS Google Ads - Is Google more expensive than bing?
3. On which platform I get to target more specific audiences.
4. Which has better capabilities to increase conversion and revenue?

We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked.

In a nutshell, markets must combine the power of both these platforms and proceed to advertise.

Come on! Let’s take a deep dive into the relationship between Google and Bing.

But, before that lets know a brief about Google & Bing.

Google-

Google advertising offers two networks for advertising. They are:-

Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results.

Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads. 

Bing

You might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks.

 A Quick Comparison of Google over Bing

After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go.

Display URL

Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not.

Descriptive text

If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text.

Keyword Strategy

Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes.

CTR (click-through rate)

Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair.

Audience Reach (Google VS Bing)

‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion- Bing Ads VS Google ADs. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach.

Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks. 

Comparison Of Cost

The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google.

So, Which one is going to Be Your Mate? Google, or Bing.

As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance.

Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics.

In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion..

End Line

We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights. 

How To Find Best Performing Facebook Ads Using PowerAdSpy

05 Admiring Reasons Why Mobile Advertising Is More Convertible Than the Internet once!

Unknowingly, mobile phones have become an essential part of our lives.

Just think, how much time do you personally spend on smartphones, in comparison to that of laptops and tablets!

Nowadays, most of the people check their emails, shop online, order food online, and do many other things just using their smartphones.

The reason, mobile phones are handy and help people to stay connected all the time. 

Considering all these technological improvements, businesses have put in their best steps to begin with Mobile advertising.

See what advertisers and experts researched about mobile ad campaigns.

Results of research…

About a team of 22 top brands and 3000 users took part in this research and concluded that mobile ads are doing 30 times better than internet ad campaigns. 

They showed that simple SMS ads are 27 times more convertible than banner ads on the internet. 

And hence, in this way, mobile ads are making a new boom in the industry of digital marketing, giving a light of hope for the advertiser to reach their audience more successfully.  

In this article, we are going to dig a deep hole on why mobile ads are way too effective than internet ads. So, in the end, decide yourself, whether to put your leg in this or not.

So let's get started. But before that, let's have a small look at what mobile ads are actually.

What are Mobile Ads?

It is a type of advertising that appears with wireless connections on mobile devices such as smartphones and tablets.

This kind of advertising is nothing different than online marketing. The only variation is mobile ads are customized according to mobile measurements.

Reasons behind this boom in digital marketing. 

• The number of mobile users > Number of PC owners with the internet.

Recently, a survey uncovered the fact that the number of PC users are only one-fourth than the total number of mobile users globally. Reason, mobile phones are handy, inexpensive, and give all the features as one laptop can. 

Hence, by mobile advertisement, advertisers and marketers can make a 24/7 bond with their audience. And also intensify the number of the targeted audience by reaching many more audiences smoothly.

• Mobile ads give multiple ways to reach an audience than a PC can. 

Where a PC advertiser can reach his/her audience via the internet Ads only, the person who uses mobile ads has a lot of opportunities in their bag.  

For instance, SMS (text messages), MMS, social media ads, missed call notification, email ads, and a lot more. 

• Mobile ads create more impact than PC ads do.

Since mobile is for personal use, people are more likely to pay attention than PC ads. It is because the user has optimized it according to his/her likes, dislikes, hobbies, age, income, and a lot more. And hence, they expect ads according to their area of interest only.

• The mobile phone has taken geo-targeting to another level. 

When you install a new app on your smartphone, it asks to access geolocation, right? 

This feature has been proved as a gold mine for the advertisers. It is because, by this, an advertiser can get to know about his/her audiences' geographical location within seconds. 

Once you get to know about the targeted audience's location, hit on him/her by sending ads related to their location, such as flat 15% off in nearby restaurants or discovering new shops nearby their area.

 

• The probability of ignoring mobile ads is less than internet ads.

Since people generally carry their phones in hand or keep it near to them always. It has reduced the chance to ignore ads, either intentionally or unintentionally. 

Moreover, that, if advertisers provide a catchy headline or eye-grabbing picture with it, then the chances for the user to open it increases more often. Also, it can increase the CTA rate drastically. 

Wrapping Words

Mobile Advertising has come up like thunder in the world of digital marketing and has taken over all the other forms of advertising. 

In such a scenario, if you are lagging behind it, then probably you are digging the grave for your own brand, unfortunately. 

So, don't wait for the right time to arrive. Instead, make this time the right one and put the best step forward towards it. 

 

A Quick Guide To Facebook Video Guidelines To Help You Create Better Video Ads

Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook! 

The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad. 

So, without waiting, let us jump into the best Facebook video guidelines as soon as possible:

Requirements for an excellent Facebook video

If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are:

Length

• Your videos can be approx 240 min long.
• The minimum length of the video ad can be 01 seconds.

Format

• You can use the MP4 or MOV format.
• Apart from that, there are a variety of video formats that you can use while doing  Facebook marketing.

Audio

• 12kbps or more
• Stereo AAC Audio

Resolutions

• 1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes.
• The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio.

Supported aspect ratio

• 16:9 landscape and 9:16 portrait
• 2:3, 4:5 in vertical 
• 1:1 square ratio

Frame rate

• Maximum frame rate is 30 FPS(Frame Per Second)

How to create a compelling Facebook video ad?

The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads:

• Plan for "On-the-go"

Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio. 

• Let your efforts speak!

According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA's that are appealing and can easily be understood. 

• Short is beautiful

Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes. 

• SEO is everything

You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video's description. 

Don't forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it. 

• Make use of CTA carefully.

If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act. 

• Make yourself clear about your goals!

I saved this point for the last and, the reason behind this is that it's not a mechanical part! It's one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions:

1. Are you intending to convey a story?
2. Are you seeking for some views or having any click-through purpose?
3. Or you want to introduce your new brand or product?

Conclusion

If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease.