05 Cunning Ways To Spy On Your Competitor’s Facebook Ads

Have you ever thought of what your competitors know that you don't know?

If you don't know, then let me tell you that, Facebook comes along with some of the hidden yet known tools which can surely make it a great way to get information about your competitor's strategy.

With a small amount of knowledge about what other people in your field know, you can understand how to enhance your marketing strategy and can get started with creating big things. 

Yes, I know it is not that easy as we think! But still, given below are some of the strategies which can help you out to spy your competitors!

• Take the help of Facebook Graph API to know your competitors

Previously, we all were able to watch every single information which had been stored by Facebook. 

And this structure, maintaining all the data is known as Facebook Graph API. Well, if you are a developer, then you must be aware of how powerful a tool it is! Right? 

It could help you to link your site to Facebook. And there are a lot of ways by which you can use this strategy to learn about your competitor's BTS(Behind the scenes) strategy. Just get to know the right way to use it!

• Spy tools are also available

Well, spying your competitor's strategy can be easier if you will know the perfect way to do it. And here, spy tools for Facebook can help you a lot. 

There are a lot of spy tools available in the market, which could surely help you to do so! I can list some of the popular tools which you can use to keep an eye on what your competitors are doing!

1. PowerAdspy
2. Adespresso
3. Adplexity
4. Whatrunswhere
5. Spyfu

• Learn about the messaging approach of your competition

If you haven't already noticed it, then let me tell you, Facebook's messenger app is a game-changer for every business.

This is so because, millions of people prefer using Facebook Messenger for interacting with each other, rather than using the web application. 

And one of the best things about this excellent application is that you can easily get to know about what your competitors have planned, by just visiting their Facebook page. 

Firstly, you can watch their usual response time. This shows how much of their strategy depends on Messenger and can provide you with a benchmark for your engagement.

And lastly, if your competitor is using any bot, then you can directly interact with it from their page! Hiding of the secret is not required here.

It is said to be a simple and easy way to know what your competitors are using to interact with interested customers and visitors, and the best way to plan your strategy.

• Have a brief study on your competitor's ads

Spy Tools For Facebook

Well, one of the best tools for having research on your competitor's ads is the "Info and Ads"! Which you can easily find on every business page. 

This feature was launched in June in the year 2018! And is being used by many businessmen out there. It is a great way to have a look at how other brands are advertising themselves. 

And if you want to use this tool, then all you have to do is to visit one of your competitor's page on Facebook and then click on the Info and Ads option. From there only, you will be able to watch all the live ads of your competitor.

• Know well how to deal with criticism

Social media is a place where you will get to experience a lot of things, and criticism is among them. 

There is either a positive or a negative lesson to be learned on social media. If people give lots of love and support to your business or brand, then there can be chances that some might even hate your business or brand as well. So, it just depends on you, like how well you are going to handle that situation. 

Study what they say, and how your competitor's respond to their reaction from their clients. Look at fields in which you might be able to improve yourself! It is a straightforward but efficient way of measuring how your customer service ranks in comparison with those in the same sector. 

One advantage of Facebook over other platforms, such as Twitter is that you can see how to resolve a complaint by pursuing a single thread instead of searching for scattered emails.

Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool

Conclusion

We are done now!

Hopefully, this article can help you with the 05 excellent strategies to spy your competitors. 

Tools For Spying On Facebook Ads

Facebook is a popular platform as you know; it allows users from all over the globe to connect. It has become #1 place for marketing considering its vast amount of user base. All the major companies have a Facebook page through which they promote their products.

As the number of companies is increasing, the competition amongst them also increases. And when it comes to competition, the first thing anyone wants to know is what their competitor(s) is doing. It is same for Facebook ads too. Every other company wants to spy on a competitor’s ad.

There are many tool for spying Facebook ads on the internet. You can use these tools for your advantages, by learning their tactics, and user niche. Below are some tools that will help you spy on competitor’s ads:

• Facebook’s Own Tool

Yes, Facebook has its own spy tool, well it does not let you spy completely per se, but you can watch what ads different brands are running. You can use this tool by clicking on the “Info and Ads” tab on the bottom left side of a page. It is great for businesses; which are just getting started, it gives them an idea of how to market. It may be beneficial for you, but don’t forget your competitor can apply the same tactics.

• AdLeap

AdLeap is also a great tool for spying, but it isn’t free. It is a great tool to find ads which are performing very well on the market. It also helps you create great Facebook ads. This tool also shows the performance of an ad over time, and it also alerts you when the brands that you follow publishes a new ad. It has a price tag of 97$ but that for one time only. I think it is a bargain.

• Swiped.co

It is a free tool, but it is great for indexing your ads. It has more than 480 ad inspiration to choose from and also has various niche from which you can gather ideas for your next ad. It doesn’t have much Facebook ads to take reference from, but it is free.

• PowerAdSpy

Tool For Spying Facebook Ads

PowerAdSpy is an amazing Facebook ad spy tool. It has various features which allow users to see which audience their competitors are targeting. It also lets you see ads based on your geo-location. PowerAdSpy has over 6 million ads available from 15 countries, so you will never run out of ads. You can also see live Facebook ads right from its dashboard. It is not a free service like the above one, it has a monthly subscription of 49$, for a base pack.

• Connect Explore

Connect Explore is also a paid ad spy tool. It offers an automated smart tool to research your competitors. You can also optimize the ad results based on your interests and stats. This tool is great for targeting specific ads according to your niche as its automation feature reduces the time.

You Can Also Watch: How to Spy on Competitor's Facebook Ads with Facebook Ad Spy Tools?

Conclusion

There are many ad spying tools available on the market. But if I have to choose, it would be AdLeap and PowerAdSpy. AdLeap because it has a one time fee, and PowerAdSpy because of its features and free 20 searches in its trial version.