How To Create Facebook Surveys That Works?

 

The idea of successful marketing begins with a comprehensive understanding of the audience and potential customers. Regardless of the platform you choose for brand promotion, the aim of creating targeted campaigns is going to be pretty much impossible without deeper audience insights.

Today, we will be heading off to the renowned social networking platform, Facebook. From the ease of obtaining valuable insights into knowing the taste of customers, marketers get multiple opportunities for acquiring winning campaigns.

05 Sure-fire Steps To Successful Facebook Marketing

1. Keep A Clear Goal In Mind

Before initiating the process to create Facebook survey, set a clear goal that consists of questions like:

• What’s the main reason for conducting the survey?

• What do you aim to figure out?

• Do you need to make improvements to your current audience?

• Is your survey aim at giving a boost to product launch and want more audience to know about it.

• Which niche of the audience will show interest in your brand?

With precise information in hand, even a less-experienced marketer can stand out from the cut-throat competition that currently goes over Facebook.

2. Understand Your Targeted Market

Knowing your market is indeed crucial to know the significance of targeted audiences. Based on the brand, its products, and services, determine which age-group aligns perfectly with all the parameters of the business. Accumulate precise information, narrow down this list to reach the ultimate objective.

When a marketer wishes to target regional customers, then proceed to fetch data out of people residing in a preferred location.

3. Do Proper Investigation

Scaling your marketing goal has a lot to do with defining the stuff for investigation. For instance, investigation of demand, competition, and consumer behaviour is vital for successfully launching a product. 

Representing products before the right audience requires less time & effort yet gives out excellent outcomes.

Unveiling these facts often provide profound glimpses for a further end to end groundwork. Investigating a worthless audience is not an investment, but it’s a waste.

4. Seek Help From Experts

Facebook has millions of active businesses that create Facebook surveys time to time. We recommend brands to collaborate with well-known panels because this guarantees credibility whether your message goes to relevant people or turns to dust.

There are thousands of popular panels helping newbie businesses to achieve long-term success through Facebook advertising.

Taking advantage from these panels, brands can pick valuable pieces of data to use later product (or service) improvement.

5. Turn Routes Towards Best Means Of Getting Answers

So far as Facebook stands as the most prominent platform when it comes to gathering statistics in no time. Moreover, it allows brands to interact directly with the audience, listen to their queries, and present valid answers through live features.

Over the years, surveys have proved to be an accurate and legit way to know what your audience expects to see in your offers. Since this method is transparent (no involvement of intermediary), businesses enjoy the uphold of powerful facts.

6. Supervise The Survey With Keen Sense

Surveys furnish a good chunk of evidence that contributes to designing appropriate products according to customers’ concerns.

Take out time to learn about the overall aspects of online surveys, especially Facebook to avoid mistakes. You can also cross-check the final ensue for maximum profit. 

How To Create Facebook Surveys?

Here are some quick steps to getting started with a Facebook survey for your brand. Check this out:-

1. Start with rolling out a poll over your FB business page.
   
   

2. Place the questions related to your brand for which you want to see responses.
   
   

3. Now, attach all the options for the audience and let them choose.
   
   

4. You can add attractive images and GIFs to attract more people.
   
   

5. Fix the time when you want the poll to end.
   
   

6. In the end, post your poll and see the results below.

Currently, over 90% of the business adopt Facebook surveys to hear directly from audiences rather than undertaking assumptive actions.

Conclusion

A neatly plotted survey never fails to deliver prosperity to businesses that struggle to earn fame and sell out their products to a broader audience. But, these data can’t do any wonder if a powerful evaluation is not in place. We hope our tips ease up the entire procedure of choosing the best tool to create Facebook survey.

04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Large number of people spend almost 06-07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products. 

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can't ignore the fact that mobile has also made way for businesses to grab a large number of customers. 

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers. 

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

1. Google Search Ads
2. Instagram Ads
3. Facebook Ads
4. Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps. 

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business. 

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click). 

You can take the help of mobile advertising platforms to target a number of channels along with;

1. Google Mobile Searches
2. Instagram's Mobile Feed
3. Facebook's Mobile Feed
4. In-App Ads

Now, these platforms work in two ways:

They allow publishers to sell advertisements and earn ad revenue.

They enable advertisers to serve advertisements to possible customers and showcase their brand. 

So, with the basics, let us take a look at some of the best platforms for mobile advertising. 

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers. 

Given below are the ad types one can use on mobile phones or tablets:

1. Image and text ads.
2. Video and image app promotion ads
3. The True view ads for promoting apps
4. The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

1. Image Ads
2. Slideshow Ads
3. Video Ads
4. Canvas Ads
5. Dynamic Product Ads
6. Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it's about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element. 

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It's a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

1. Stories Ads
2. Explore Ads
3. Image Ads
4. Video Ads
5. IGTV Ads
6. Collection Ads
7. Carousel Ads
8. Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using. 

Types of In-app Ads: 

1. Overlay ads
2. Push notifications
3. In-app banners
4. Rich media ads
5. Post-click landing page ads
6. Native ads
7. Skippable and Non-skippable Video ads
8. Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad. 

1. Where do most of the people spend their time?
2. What sort of devices do they use?
3. How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently. 

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business.