Have you ever thought of what your competitors know that you don't know?
If you don't know, then let me tell you that, Facebook comes along with some of the hidden yet known tools which can surely make it a great way to get information about your competitor's strategy.
With a small amount of knowledge about what other people in your field know, you can understand how to enhance your marketing strategy and can get started with creating big things.
Yes, I know it is not that easy as we think! But still, given below are some of the strategies which can help you out to spy your competitors!
- Take the help of Facebook Graph API to know your competitors
Previously, we all were able to watch every single information which had been stored by Facebook.
And this structure, maintaining all the data is known as Facebook Graph API. Well, if you are a developer, then you must be aware of how powerful a tool it is! Right?
It could help you to link your site to Facebook. And there are a lot of ways by which you can use this strategy to learn about your competitor's BTS(Behind the scenes) strategy. Just get to know the right way to use it!
- Spy tools are also available
Well, spying your competitor's strategy can be easier if you will know the perfect way to do it. And here, spy tools for Facebook can help you a lot.
There are a lot of spy tools available in the market, which could surely help you to do so! I can list some of the popular tools which you can use to keep an eye on what your competitors are doing!
- PowerAdspy
- Adespresso
- Adplexity
- Whatrunswhere
- Spyfu
- Learn about the messaging approach of your competition
If you haven't already noticed it, then let me tell you, Facebook's messenger app is a game-changer for every business.
This is so because, millions of people prefer using Facebook Messenger for interacting with each other, rather than using the web application.
And one of the best things about this excellent application is that you can easily get to know about what your competitors have planned, by just visiting their Facebook page.
Firstly, you can watch their usual response time. This shows how much of their strategy depends on Messenger and can provide you with a benchmark for your engagement.
And lastly, if your competitor is using any bot, then you can directly interact with it from their page! Hiding of the secret is not required here.
It is said to be a simple and easy way to know what your competitors are using to interact with interested customers and visitors, and the best way to plan your strategy.
- Have a brief study on your competitor's ads
Spy Tools For Facebook |
Well, one of the best tools for having research on your competitor's ads is the "Info and Ads"! Which you can easily find on every business page.
This feature was launched in June in the year 2018! And is being used by many businessmen out there. It is a great way to have a look at how other brands are advertising themselves.
And if you want to use this tool, then all you have to do is to visit one of your competitor's page on Facebook and then click on the Info and Ads option. From there only, you will be able to watch all the live ads of your competitor.
- Know well how to deal with criticism
Social media is a place where you will get to experience a lot of things, and criticism is among them.
There is either a positive or a negative lesson to be learned on social media. If people give lots of love and support to your business or brand, then there can be chances that some might even hate your business or brand as well. So, it just depends on you, like how well you are going to handle that situation.
Study what they say, and how your competitor's respond to their reaction from their clients. Look at fields in which you might be able to improve yourself! It is a straightforward but efficient way of measuring how your customer service ranks in comparison with those in the same sector.
One advantage of Facebook over other platforms, such as Twitter is that you can see how to resolve a complaint by pursuing a single thread instead of searching for scattered emails.
Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool
Also, you can watch the video given below to know about: How To Spy On Competitor’s Ads With Facebook Ad Spy Tool
Conclusion
We are done now!
Hopefully, this article can help you with the 05 excellent strategies to spy your competitors.